20.500.12556/DKUM-99126 Učinek privlačnosti osebe na objavi in komentarjev na spletnih socialnih omrežjih na telesno samopodobo, željo po lepotnih posegih in negativno čustveno naravnanost žensk magistrsko delo The Effect of the Attractiveness of the Person in a Post and Comments on Social Networking Sites on Women's Body Image, Desire for Cosmetic Procedures, and Negative Affect Dandanes so spletna socialna omrežja popolnoma vpeta v naš vsakdan, zaradi česar na njih preživimo veliko časa. Prejšnje raziskave razkrivajo, da so učinki spletnih socialnih omrežij raznoliki in odvisni od različnih dejavnikov, med katere sodijo tudi značilnosti objav. Pri tem smo se v pričujoči raziskavi osredotočili na valenco komentarjev in privlačnost osebe na objavi, ki lahko pomembno sooblikujeta telesno samopodobo, željo po lepotnih posegih in negativno čustveno naravnanost uporabnikov, še posebej mladih žensk. Zanimalo nas je tudi, kakšno vlogo ima pri teh izidih socialna primerjava videza. V skladu s tem smo izvedli 2 (valenca komentarjev: negativna ali pozitivna) x 2 (privlačnost osebe: povprečna ali visoka) spletni eksperiment, v katerem je sodelovalo 150 študentk slovenskih univerz. Po ogledu eksperimentalne manipulacije so udeleženke izpolnile vprašalnike telesne samopodobe, želje po lepotnih posegih, socialne primerjave videza in negativne čustvene naravnanosti. Rezultati dvosmerne ANOVE so pokazali, da valenca komentarjev ni imela statistično značilnega vpliva na telesno samopodobo, željo po lepotnih posegih ali negativno čustveno naravnanost. Privlačnost osebe na objavi prav tako ni statistično značilno vplivala na telesno samopodobo in negativno čustveno naravnanost, a je statistično značilno povečala željo po lepotnih posegih, pri čemer so udeleženke, izpostavljene zelo privlačni osebi, poročale o večji želji po lepotnih posegih kot udeleženke, izpostavljene povprečno privlačni osebi. Interakcija med valenco komentarjev in privlačnostjo osebe na objavi je bila statistično značilna le pri želji po lepotnih posegih. Udeleženke, ki so bile izpostavljene zelo privlačni osebi z negativnimi komentarji, so izražale večjo željo po lepotnih posegih, medtem ko pri telesni samopodobi in negativni čustveni naravnanosti interakcijski učinki niso bili statistično značilni. Moderacijske analize so pokazale, da je bilo primerjanje videza navzgor pomemben napovednik nižje telesne samopodobe, večje želje po lepotnih posegih in izrazitejše negativne čustvene naravnanosti, vendar ni moderiralo učinkov valence komentarjev ali privlačnosti osebe na objavi. V diskusiji smo rezultate umestili v kontekst obstoječe literature ter na podlagi tega razvili argumente, s pomočjo katerih smo dodatno razlagali, zakaj je prišlo do takšnih rezultatov. Nowadays, social networking sites are fully integrated into our daily lives, leading us to spend a significant amount of time on them. Previous research reveals that the effects of social media are diverse and depend on various factors, including the characteristics of posts. In the present study, we focused on the valence of comments and the attractiveness of the person in the post, which can significantly shape users' body image, desire for cosmetic procedures, and user negative affect, especially among young women. We were also interested in the role that appearance social comparison plays in these outcomes. Accordingly, we conducted a 2 (comment valence: negative or positive) x 2 (person attractiveness: average or high) online experiment involving 150 female students from Slovenian universities. After viewing the experimental manipulation, participants completed questionnaires measuring body image, desire for cosmetic procedures, appearance social comparison, and negative affect. The results of a two-way ANOVA showed that comment valence had no statistically significant effect on body image, desire for cosmetic procedures, or negative affect. Similarly, the attractiveness of the person in the post did not have a statistically significant effect on body image or negative affect. However, it statistically significantly increased the desire for cosmetic procedures. Specifically, participants exposed to a highly attractive person reported a greater desire for cosmetic procedures than those exposed to an average-looking person. The interaction between comment valence and person attractiveness was statistically significant only for the desire for cosmetic procedures. Participants exposed to a highly attractive person with negative comments expressed a greater desire for cosmetic procedures, whereas interaction effects were not statistically significant for body image and negative affect. Moderation analyses revealed that upward appearance comparison was a significant predictor of lower body image, higher desire for cosmetic procedures, and heightened negative affect. However, it did not moderate the effects of comment valence or person attractiveness. In the discussion, we contextualized the findings within the existing literature and developed arguments to further explain the underlying reasons for these results. telesna samopodoba želja po lepotnih posegih negativna čustvena naravnanost socialna primerjava videza body image desire for cosmetic procedures negative affect appearance social comparison true true false E. Perčič Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-08-03 12:39:52 2026-09-09 14:56:52 2026-09-10 03:10:13 0000-00-00 00:00:00 2026 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (XI, 72 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 159.942:004.738.5(043.2) 290546691 MAG_Percic_Eva_2026.pdf MAG_Percic_Eva_2026.pdf 1 3875399870CDBF6146D637F007190B81 49fc2a26b19198220614966108f44f9db9954f0b45f9af26feb63d3a66e611a4 7c798567-a5f9-11f1-9be0-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=211159 Filozofska fakulteta 0 0 0