20.500.12556/DKUM-99148 Digitalna preobrazba kot gonilo inoviranja poslovnega modela malega podjetja na primeru podjetja studio ona Digital transformation as a driver of innovation in the business model of a small company based on the example of studio ona Digitalna preobrazba je danes pomembna tema tudi za mala in enoosebna podjetja, ne le za velike korporacije. Diplomsko delo obravnava digitalno preobrazbo kot gonilo inoviranja poslovnega modela na primeru podjetja Studio ONA, Nika Orož s.p., mladega arhitekturnega podjetja iz Lovrenca na Pohorju. Teoretični del predstavi temeljne pojme digitalne preobrazbe, izzive in priložnosti, s katerimi se pri tem srečujejo mala podjetja, ter orodje Business Model Canvas, s katerim je mogoče sistematično prikazati in prenoviti poslovni model. Predstavljena so tudi konkretna digitalna orodja, ki so cenovno in tehnično dostopna enoosebnim podjetjem, od spletnih strani in sistemov za naročanje do orodij za upravljanje strank in digitalnega marketinga. V praktičnem delu je s pomočjo analize spletne strani, profilov na družbenih omrežjih in intervjuja z lastnico predstavljeno trenutno stanje digitalne prisotnosti podjetja Studio ONA. Z orodjem Business Model Canvas je prikazan obstoječi poslovni model, s SWOT analizo pa digitalni potencial podjetja. Na podlagi ugotovitev je oblikovan predlog prenovljenega poslovnega modela ter konkretni, postopni načrt uvajanja digitalnih rešitev, prilagojen razmeram enoosebnega podjetja. Rezultati kažejo, da Studio ONA premore jasno prepoznavno ponudbo in oblikovalski slog, a mu manjka digitalna strategija, ki bi ta potencial spremenila v stranke in prihodek po vsej Sloveniji, ne le v lokalnem okolju. Digital transformation has today become a relevant topic not only for large corporations but also for small and one-person companies. This thesis examines digital transformation as a driver of business model innovation using the example of Studio ONA, Nika Orož s.p., a young architectural company based in Lovrenc na Pohorju. The theoretical part presents the fundamental concepts of digital transformation, the challenges and opportunities faced by small companies, and the Business Model Canvas tool, which allows for a systematic representation and redesign of a business model. The thesis also presents concrete digital tools that are affordable and technically accessible to one-person companies, ranging from websites and booking systems to customer management tools and digital marketing. The practical part presents the current state of Studio ONA's digital presence through an analysis of its website, social media profiles, and an interview with the owner. The Business Model Canvas tool is used to present the existing business model, while a SWOT analysis assesses the company's digital potential. Based on the findings, a redesigned business model is proposed, along with a concrete, step-by-step plan for implementing digital solutions adapted to the circumstances of a one-person company. The results show that Studio ONA has a clearly recognisable offering and design style, but lacks the digital strategy that would turn this potential into customers and revenue across Slovenia, not only in the local community digitalna preobrazba poslovni model malo podjetje Business Model Canvas digitalni marketing digital transformation business model small company Business Model Canvas digital marketing true true false M. Orož] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-08-04 13:45:00 2026-09-17 14:45:54 2026-09-18 03:09:55 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.511:004.9 291493123 VS_Oroz_Miha_2026.pdf VS_Oroz_Miha_2026.pdf 1 F6F034AA1BFB34A893CBFEB8111C24CB 418da1c7c2b5e91b78a0707609947b43bdfadaa33f463f7015a80f5b6532bb92 bee4dd7c-b053-11f1-81c4-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=212371 Ekonomsko-poslovna fakulteta 0 0 0