20.500.12556/DKUM-9921 Zasnova spletne trgovine z ekološko pridelanimi proizvodi v podjetju Hrib d. o. o. Scheme of an internet shop with organically grown products for the company Hrid d. o. o. V podjetju Hrib d. o. o. želimo povečati prodajo ekološko pridelanih proizvodov, zato smo se odločili za uvedbo spletne trgovine, kar bo pripomoglo k obogatitvi že ustaljenih prodajnih poti podjetja in lažjemu doseganju novih potencialnih kupcev. Za pridobitev smernic o oblikovanju celostne zasnove in asortimana nove spletne trgovine smo izvedli elektronsko anketo o nakupovalnih navadah in ugotovili, da je večina anketirancev že kupovala preko spleta. Rezultati tudi kažejo, da večina anketirancev ne pozna blagovne znamke "Odlično", da večina od njih občasno uživa ekološko pridelano hrano in da ljudje iz urbanih območij pogosteje kupujejo ekološko pridelane proizvode. Na podlagi rezultatov smo zasnovali teoretični poslovni model za spletno trgovino, ki bo po našem mnenju pripomogla k dobri in uspešni izdelavi le-te in kasneje k prepoznavnosti naše blagovne znamke "Odlično", k povečanju prodaje ekološko pridelanih proizvodov in izboljšanju ugleda podjetja v očeh kupca in poslovnih partnerjev. Na ta način bomo postali tudi bolj odprti za nove poslovne partnerje in bomo lažje vzpostavili dinamični dialog med podjetjem in kupci. In the company Hrib we are aiming to increase the sale of organically produced products. For this reason we decided to offer organic food products in our online store. We performed a survey on purchasing habits of the respondents, and found out most of them already have experience with on-line shopping. We also confirmed the statements that the majority of the respondents do not know the brand name “Odlično”, most of them occasionally consume organically produced food, and that people living in urban areas buy organic food products more frequently. On the basis of obtained results, we designed a theoretic business model for our internet site with an on-line store which will in our opinion contribute to a successful construction of this site and later on to recognition of our brand name “Odlično”. This business model will also contribute to the increase in sales of organically produced products and to a better reputation of the company from consumers’ and business partners’ point of view. In this way we will become more open to our new business partners, and a more dynamic dialogue between the company and costumers will be enabled. spletna trgovina neposredno trženje ekološko pridelani proizvodi e-poslovni model. online store direct marketing organic food e-business model. true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-03-08 22:10:17 2009-03-10 14:20:41 2022-04-11 15:51:25 2022-04-15 03:29:07 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:1KUBZ8CK VS_Gajsek_Natalija_2009.pdf VS_Gajsek_Natalija_2009.pdf 1 690517FFB72E4DBA55B78A0A39B8CB0A ed898cf5a517b66e3559a93bf211e550657cad808d3d07505a8b072a5b6b9696 ac986b1e-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/c7082e3f-0e57-41b5-85bf-dbabb26e37f5 https://dk.um.si/Dokument.php?lang=slv&id=7743 Fakulteta za kmetijstvo in biosistemske vede 0 0 0