20.500.12556/DKUM-99373 Management in management človeških virov v športnem klubu avk branik maribor Management and human resource management of the sports club avk branik maribor Diplomsko delo obravnava management in management človeških virov na primeru vaterpolskega kluba AVK Branik Maribor. V teoretičnem delu so predstavljeni temeljni koncepti managementa (planiranje, organiziranje, vodenje in nadzor) ter managementa človeških virov (zaposlovanje in selekcija, izobraževanje in razvoj, motiviranje in ocenjevanje uspešnosti), pri čemer je posebna pozornost namenjena posebnostim manjših, pretežno prostovoljsko vodenih športnih organizacij. V aplikativnem delu je s pomočjo poglobljenega polstrukturiranega intervjuja s predsednikom kluba analizirano dejansko delovanje AVK Branik Maribor - njegova organizacijska struktura, način vodenja in odločanja, viri financiranja ter ključni izzivi delovanja. Ugotovitve kažejo, da management kluba temelji predvsem na visoki osebni angažiranosti majhnega števila prostovoljcev, ki z lastnimi poslovnimi povezavami zagotavljajo približno dve tretjini letnih sredstev za delovanje kluba, medtem ko javna sredstva in članarine pokrijejo preostanek. Osrednji izziv kluba je zagotovitev stabilnega, dolgoročnega financiranja, pridružuje pa se mu tudi strukturni izziv zadrževanja igralcev po zaključku študija. Na podlagi ugotovitev so oblikovana priporočila za izboljšanje organizacije, vodenja in financiranja kluba. This thesis examines management and human resource management in the case of the water polo club AVK Branik Maribor. The theoretical part presents the fundamental concepts of management (planning, organizing, leading and controlling) and human resource management (recruitment and selection, training and development, motivation and performance appraisal), with particular attention paid to the specific characteristics of smaller, predominantly volunteer-run sports organizations. In the applied part, an in-depth semi-structured interview with the club’s president was used to analyse the actual functioning of AVK Branik Maribor - its organizational structure, style of leadership and decision-making, sources of funding and the key challenges it faces. The findings show that the club’s management relies primarily on the high personal commitment of a small number of volunteers, who through their own business connections provide roughly two-thirds of the club’s annual funds, while public funding and membership fees cover the remainder. The club’s central challenge is securing stable, long-term funding, compounded by the structural challenge of retaining players after they finish their studies. Based on these findings, recommendations were developed for improving the club’s organization, leadership and funding. management management človeških virov športni klub vodenje financiranje športa AVK Branik Maribor. management human resource management sports club leadership sports funding AVK Branik Maribor. true true false A. Hadžić] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-08-13 21:48:49 2026-09-24 09:26:22 2026-09-25 03:10:31 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.96:797.253 292304899 UN_Hadzic_Anes_2026.pdf UN_Hadzic_Anes_2026.pdf 1 EC556F7ACF1F576313675D7706DF37FA 2783cb4dafb94d7b7862ca3554805bc9686dfb41b849c3620e45dd99bc8f7b92 d5522f64-b668-11f1-9ea3-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=213127 Ekonomsko-poslovna fakulteta 0 0 0