20.500.12556/DKUM-99384 Segmentacija trga v avtobusnem potniškem prometu diplomsko delo Market segmentation in bus passenger transportation Diplomsko delo obravnava segmentacijo trga v avtobusnem potniškem prometu v Sloveniji ter analizira razlike med izbranimi avtobusnimi prevozniki glede na vrste prevozov, ciljne skupine uporabnikov in način financiranja. Namen raziskave je proučiti, kako segmentacija trga vpliva na organizacijo storitev, poslovanje prevoznikov ter prilagajanje ponudbe potrebam uporabnikov javnega potniškega prometa. V teoretičnem delu so predstavljeni pojmi segmentacije trga, značilnosti javnega potniškega prometa, vrste avtobusnih prevozov ter sistem financiranja in subvencioniranja. Empirični del temelji na primerjalni analizi izbranih avtobusnih prevoznikov v Sloveniji: Arriva Slovenija, Nomago, Avtobusni promet Murska Sobota, Ljubljanski potniški promet in Marprom. Analiza vključuje primerjavo vrst prevozov, ciljnih skupin potnikov ter virov financiranja. Rezultati kažejo, da obstajajo razlike med prevozniki glede na obseg izvajanja storitev, strukturo uporabnikov in odvisnost od subvencij. Večji prevozniki izvajajo širši nabor storitev in pokrivajo več segmentov trga, medtem ko so regionalni in mestni prevozniki bolj usmerjeni v potrebe lokalnega okolja. Segmentacija trga predstavlja pomemben dejavnik za učinkovito organizacijo in razvoj avtobusnega potniškega prometa. This thesis addresses market segmentation in bus passenger transport in Slovenia and analyses the differences among selected bus operators according to the types of transport services, target passenger groups, and financing methods. The purpose of the research is to examine how market segmentation affects service organisation, transport operators’ performance, and the adaptation of services to the needs of public passenger transport users. The theoretical part presents the concepts of market segmentation, the characteristics of public passenger transport, different types of bus transport services, and the system of financing and subsidies. The empirical part is based on a comparative analysis of selected bus operators in Slovenia: Arriva Slovenia, Nomago, Avtobusni promet Murska Sobota, Ljubljanski potniški promet, and Marprom. The analysis includes a comparison of transport types, target passenger groups, and sources of financing. The results show that differences exist among operators in terms of service scope, user structure, and dependence on subsidies. Larger operators provide a wider range of services and cover more market segments, while regional and urban operators are more focused on the needs of the local environment. Market segmentation represents an important factor for the efficient organisation and development of bus passenger transport. javni potniški promet struktura trga poslovanje prevoznikov segmentacija trga subvencije public passenger transport market structure market segmentation carrier performance subsidies true true false M. Breznik Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-08-14 09:50:52 2026-09-18 11:14:00 2026-09-19 03:06:29 0000-00-00 00:00:00 2026 0 Celje 0 Celje XIII, 44 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 656.121(043.2) 291595011 VS_Breznik_Mihaela_2026.pdf VS_Breznik_Mihaela_2026.pdf 1 70C04B2BBC595AB584CEEDAA568D26ED 3c9033d20923f4a067945100e038e5675f78c61634153f1d3e5ab341035e734a ae5ad434-97b8-11f1-910e-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=209500 Fakulteta za logistiko 0 0 0