20.500.12556/DKUM-99826 Doseganje konkurenčne kreativno-trajnostne gastronomske destinacije Achieving a competitive creative-sustainable gastronomic destination The contribution is conceived as an extended literature review, or theoretical chapter, on the development of a competitive creativesustainable gastronomic destination. The introductory part presents the key trends of 21st-century tourism, including the growth of global tourism, digitalization, smart tourism, individualized demand, and the transition from mass tourism toward authentic, thematic, and experience-based forms of travel. Special attention is devoted to gastronomy and gastronomic tourism as integral components of cultural, creative, and sustainable tourism. Gastronomy is not understood merely as food consumption, but as a cultural, identity-forming, economic, and experiential phenomenon that connects local tradition, heritage, place, flavors, and community. A gastronomic destination becomes competitive when it is able to integrate local culinary specificities, creativity, service quality, sustainable management, and the involvement of local residents in a comprehensive tourism experience for visitors. The contribution further emphasizes that contemporary tourists actively seek authenticity, local character, responsibility, and memorable experiences. In the concluding part, examples of best practices from around the world are presented, including the gastronomic destination of Saudi Arabia, the importance of crafts in Lapland, Thailand, and Brazil, as well as the role of creative workshops, digitalization, innovation, local communities, and creativesustainable destination management. Prispevek je zasnovan kot razširjen pregled literature oz. teoretično poglavje o razvoju konkurenčne kreativno-trajnostne gastronomske destinacije. V uvodu predstavi ključne trende turizma 21. stoletja, med katerimi izstopajo rast globalnega turizma, digitalizacija, pametni turizem, individualizirano povpraševanje in prehod od množičnega turizma k avtentičnim, tematskim in doživljajskim oblikam potovanja. Poseben poudarek je namenjen gastronomiji in gastronomskemu turizmu kot delu kulturnega, kreativnega in trajnostnega turizma. Gastronomija tako ni samo prehranjevanje, temveč kulturni, identitetni, gospodarski in izkustveni pojav, ki povezuje lokalno tradicijo, dediščino, prostor, okuse in skupnost. Gastronomska destinacija postane konkurenčna, kadar zna povezati lokalne kulinarične posebnosti, kreativnost, kakovost storitev, trajnostno upravljanje in vključevanje lokalnih prebivalcev v celovito turistično izkušnjo za obiskovalca. Prispevek poudarja, da sodobni turisti aktivno iščejo avtentičnost, lokalnost, odgovornost in zapomnljiva doživetja. V zaključnem delu so predstavljeni primeri dobrih praks iz sveta, med njimi gastronomska destinacija Savdska Arabija, pomen obrti na Laponskem, Tajskem in v Braziliji, vloga kreativnih delavnic, digitalizacije, inovacij, lokalnih skupnosti in trajnostno-kreativnega destinacijskega managementa. gastronomic tourism creative tourism sustainable tourism gastronomic destination competitiveness digitalization gastronomski turizem kreativni turizem trajnostni turizem konkurenčnost gastronomske destinacije digitalizacija true false true Slovenski jezik Angleški jezik Znanstveno delo 2026-08-27 10:23:43 2026-08-27 10:23:43 2026-08-28 03:14:13 0000-00-00 00:00:00 2026 0 0 Str. 7-61 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2026-08-11 338.48-6:641/642 287417347 289068291 10.18690/um.epf.8.2026.1 https://press.um.si/index.php/ump/sl/catalog/book/1142/chapter/1445 1 9efd641d-a1f0-11f1-95cc-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=210673 RAZ_Basle_Vertiz_Nusa_2026.pdf RAZ_Basle_Vertiz_Nusa_2026.pdf 1 AAC8B54C3F415EB840E53DB2B484EF08 16a7ff17b99f7564397be6cfd983d329202be6c243c11798de0c8e3d35ff9ad7 cff7e1ed-a1f0-11f1-95cc-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=210674 Ekonomsko-poslovna fakulteta 0 0 0