20.500.12556/DKUM-99834 Vpliv družbeno odgovornega vedenja na zavezanost destinaciji glamping obiskovalcev The impact of socially responsible behavior on glamping visitors’ destination commitment Prispevek obravnava vpliv družbeno odgovornega vedenja (DOV) glamping destinacij na zavezanost destinaciji (ZD) obiskovalcev. Na podlagi empirične raziskave, izvedene z uporabo modeliranja strukturnih enačb (SEM), analiziramo odnose med družbeno in okoljsko dimenzijo DOV ter čustveno, kalkulativno in normativno dimenzijo ZD. Rezultati kažejo, da okoljska dimenzija DOV statistično značilno in pozitivno vpliva na vse tri dimenzije ZD, kar potrjuje njen ključen pomen v kontekstu trajnostnega razvoja turizma. Družbena dimenzija pomembno vpliva na čustveno in normativno zavezanost, medtem ko njen vpliv na kalkulativno zavezanost ni statistično značilen. Ekonomska dimenzija je bila zaradi visoke korelacije z okoljsko dimenzijo izločena iz končnega modela. Rezultati tudi kažejo, da pogostost obiskov prispeva k višji čustveni in normativni zavezanosti. Ugotovitve potrjujejo, da zaznava trajnostnih praks pomembno vpliva na oblikovanje pozitivnih stališč in vedenjskih namer obiskovalcev, saj krepi njihovo identifikacijo z glamping destinacijo in povečuje verjetnost ponovnih obiskov. Prispevek dopolnjuje teoretična izhodišča na področju trajnostnega razvoja turizma in ponuja usmeritve za učinkovito upravljanje glamping destinacij. This paper examines the impact of socially responsible behavior (SRB) of glamping destinations on visitors’ destination commitment (DC). Based on an empirical study conducted using structural equation modeling (SEM), the relationships between the social and environmental dimensions of SRB and the affective, calculative and normative dimensions of DC are analyzed. The results indicate that the environmental dimension of SRB has a statistically significant and positive effect on all three dimensions of DC, confirming its key role in the context of sustainable tourism development. The social dimension significantly influences affective and normative commitment, whereas its effect on calculative commitment is not statistically significant. The economic dimension was excluded from the final model due to its high correlation with the environmental dimension. The findings further show that the frequency of visits contributes to higher levels of affective and normative commitment. The results confirm that the perception of sustainable practices plays an important role in shaping visitors’ positive attitudes and behavioral intentions, as it strengthens their identification with the glamping destination and increases the likelihood of repeat visits. The paper contributes to the theoretical foundations of sustainable tourism development and provides practical implications for the effective management of glamping destinations. družbeno odgovorno vedenje zavezanost destinaciji trajnostni razvoj turizma glamping destinacija trajnostne prakse socially responsible behaviour destination commitment sustainable tourism development glamping destination sustainable practices true false true Slovenski jezik Angleški jezik Znanstveno delo 2026-08-27 12:19:30 2026-08-27 12:19:30 2026-08-28 03:14:13 0000-00-00 00:00:00 2026 0 0 Str. 359-389 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2026-08-11 338.48 287417347 289115139 10.18690/um.epf.8.2026.7 https://press.um.si/index.php/ump/sl/catalog/book/1142/chapter/1451 1 cb71a059-a200-11f1-95cc-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=210699 RAZ_Grah_Miran_2026.pdf RAZ_Grah_Miran_2026.pdf 1 E6BEFED88F87ADC4C8F3B8A61D049D23 2cbaa7acc8467368a9094f547737fc2d848e92b99ffc515a85224a6168077dfa e29cd481-a200-11f1-95cc-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=210700 Ekonomsko-poslovna fakulteta 0 0 0