20.500.12556/DKUM-99994 Spletna trgovina brez zaloge na primeru wix Online store without inventory: the case of wix V diplomskem delu smo obravnavali področje spletne prodaje s poudarkom na poslovnem modelu spletne prodaje brez zaloge (angl. dropshipping) ter njegovi izvedbi na primeru platforme Wix. V teoretičnem delu smo najprej predstavili temeljne značilnosti spletnih trgovin, njihov razvoj, ključne elemente in sodobne trende elektronskega poslovanja. Obravnavali smo tudi pravni okvir spletne prodaje v Republiki Sloveniji ter izpostavili pomembnejše zahteve, ki jih je bilo treba upoštevati pri izvajanju spletnega poslovanja. Posebno pozornost smo namenili optimizaciji spletnih trgovin, pri čemer smo obravnavali optimizacijo za spletne iskalnike (SEO), uporabniško izkušnjo (UX) in uporabniški vmesnik (UI), saj so ti dejavniki pomembno vplivali na vidnost spletne trgovine, zadovoljstvo uporabnikov in uspešnost nakupnega procesa. V nadaljevanju smo predstavili sodobne trende razvoja spletne prodaje, med katerimi smo izpostavili uporabo umetne inteligence, avtomatizacijo poslovnih procesov, mobilno poslovanje in personalizacijo uporabniške izkušnje. Podrobneje smo predstavili poslovni model spletne prodaje brez zaloge, njegov način delovanja, razvoj, prednosti in izzive ter pomen izbire ustreznih izdelkov in zanesljivih dobaviteljev. Nato smo se osredotočili na sodobne platforme za izdelavo spletnih trgovin ter podrobneje analizirali platformo Wix, njene funkcionalnosti, prednosti, omejitve, možnosti lokalizacije, naročniške pakete in podporne aplikacije. Med aplikacijami, namenjenimi izvajanju poslovnega modela spletne prodaje brez zaloge, smo za praktični del izbrali aplikacijo Modalyst. V praktičnem delu smo s kombinacijo metode analize in eksperimenta preverili primernost platforme Wix za hitro in enostavno vzpostavitev spletne trgovine brez zaloge ter učinkovitost vgrajenih orodij umetne inteligence. Za potrebe eksperimenta smo zasnovali fiktivno spletno trgovino Cartoon-Land, namenjeno prodaji plišastih igrač, ter pripravili osnovno strukturo spletnega mesta, ki je vključevala pristajalno stran, katalog izdelkov, produktne strani, kontaktno stran, nakupovalno košarico in stran za zaključek nakupa. Preizkusili smo postopek izbire in prilagajanja predloge, upravljanje izdelkov z aplikacijo Wix Stores, povezavo z aplikacijo Modalyst in platformo AliExpress ter uvoz in urejanje izdelkov. Pri izdelavi spletne trgovine smo uporabili tudi različna orodja umetne inteligence, med njimi Aria, AI Store Builder, AI Product Images in AI Text Creator, ter preverili njihovo uporabnost pri pripravi besedilnih in vizualnih vsebin ter prilagajanju elementov spletnega mesta. Ugotovili smo, da smo lahko s platformo Wix razmeroma hitro in brez naprednega programerskega znanja vzpostavili tehnično in oblikovno ustrezno spletno trgovino za izbran poslovni model. Pri analizi stroškov smo ugotovili, da je bil začetni vstop v poslovni model cenovno dostopen, vendar so bile za uporabo vseh funkcionalnosti, potrebnih za dejansko poslovanje, potrebne plačljive naročnine in dodatne storitve. Preizkušena orodja umetne inteligence so pospešila izdelavo spletne trgovine in zmanjšala količino ročnega dela, vendar smo ugotovili, da je bilo njihove rezultate treba pregledati in po potrebi dodatno prilagoditi. Med pomembnejšimi omejitvami smo zaznali omejene možnosti prilagajanja nekaterih elementov, nepopolno lokalizacijo, občasno počasnejše delovanje uporabniškega vmesnika ter nezmožnost izvedbe dejanskega plačila in celotnega postopka naročila pri uporabi brezplačnega naročniškega paketa. In the bachelor’s thesis, we examined the field of e-commerce with a particular focus on the dropshipping business model and its implementation using the Wix platform. In the theoretical part, we first presented the fundamental characteristics of online stores, their development, key elements, and contemporary trends in e-commerce. We also examined the legal framework governing online sales in the Republic of Slovenia and highlighted the main requirements that had to be considered when conducting online business. Particular attention was paid to e-commerce optimization, including search engine optimization (SEO), user experience (UX), and user interface (UI), as these factors had an important impact on the visibility of an online store, user satisfaction, and the effectiveness of the purchasing process. We then presented contemporary trends in the development of online sales, with particular emphasis on the use of artificial intelligence, business process automation, mobile commerce, and personalization of the user experience. We examined the dropshipping business model in greater detail, including its operation, development, advantages, challenges, and the importance of selecting suitable products and reliable suppliers. We then focused on modern platforms for building online stores and analyzed the Wix platform in more detail, including its functionalities, advantages, limitations, localization options, subscription plans, and supporting applications. Among the applications intended for implementing the dropshipping business model, we selected Modalyst for the practical part. In the practical part, we used a combination of analysis and experimentation to evaluate the suitability of the Wix platform for the quick and simple establishment of a dropshipping online store and the effectiveness of its integrated artificial intelligence tools. For the purposes of the experiment, we designed a fictional online store called Cartoon-Land, intended for the sale of plush toys, and prepared the basic structure of the website, which included a landing page, product catalogue, product pages, a contact page, a shopping cart, and a checkout page. We tested the process of selecting and customizing a template, managing products with Wix Stores, connecting the store with Modalyst and AliExpress, and importing and editing products. During the development of the online store, we also used several artificial intelligence tools, including Aria, AI Store Builder, AI Product Images, and AI Text Creator, and evaluated their usefulness in preparing textual and visual content and adjusting website elements. We found that Wix enabled us to establish a technically and visually adequate online store for the selected business model relatively quickly and without advanced programming knowledge. Our cost analysis showed that the initial entry into the business model was relatively affordable, although paid subscriptions and additional services were required to access all functionalities necessary for actual business operations. The tested artificial intelligence tools accelerated the development of the online store and reduced the amount of manual work, but we found that their outputs still had to be reviewed and, where necessary, adjusted. Among the main limitations, we identified restricted customization options for certain elements, incomplete localization, occasionally slower user interface performance, and the inability to carry out an actual payment and complete the full ordering process when using the free subscription plan. spletna trgovina Wix dropshipping umetna inteligenca optimizacija spletne trgovine e-commerce Wix dropshipping artificial intelligence e-commerce optimization true true false Z. Kupljen] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2026-09-01 17:30:46 2026-09-22 14:21:39 2026-09-23 03:08:37 0000-00-00 00:00:00 2026 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13:004.8 292038659 UN_Zvizaj_Jan_2026.pdf UN_Zvizaj_Jan_2026.pdf 1 0066A46E9EA436AC321D596D1DCE11CA 4362b84b683f9c970200a3f30aba4c0c777a21b27bb514f557284ef22d5cbc11 f9ec138a-b587-11f1-a810-00155d0001be https://dk.um.si/Dokument.php?lang=slv&id=212998 Ekonomsko-poslovna fakulteta 0 0 0