VPLIV INOVACIJE IZDELKA NA PODJETJE VINA STEYER

Edšidt, Blaž

| | SLO | ENG | Piškotki in zasebnost

Večja pisava | Manjša pisava

Prva stran > Izpis gradiva

Izpis gradiva

Naslov:	VPLIV INOVACIJE IZDELKA NA PODJETJE VINA STEYER
Avtorji:	ID Edšidt, Blaž (Avtor) ID Ženko, Zdenka (Mentor) Več o mentorju...
Datoteke:	VS_Edsidt_Blaz_2009.pdf (6,31 MB) MD5: 0D68964EBF031F23111C5AD811851BAB PID: 20.500.12556/dkum/fbef5cb0-fcbb-40e9-88f4-b2b7f2b51380
Jezik:	Slovenski jezik
Vrsta gradiva:	Diplomsko delo
Organizacija:	EPF - Ekonomsko-poslovna fakulteta
Opis:	Preživeti na trgu, ki je poln konkurence in sive ekonomije, je v današnjem času težko. Podjetja se morajo zavedati, da ni namen samo preživeti na trgu, ampak je potrebno živeti trg. Za to je pomembno, da znamo sprejemati razlike, spremembe in postavljati nove metode dela. Razvoj in obstoj podjetja je odvisen od inoviranja in sprejemanja dejanskega stanja. Pomembno vlogo pri vsem tem imajo inovacije, ki so glavni dejavnik sprememb v podjetju in na trgu. Težave se pojavljajo tudi pri samem financiranju inovativnih podjetij, zato je večina primorana najemati kredite, kar pomeni večje stroške. Moje mnenje je, da bi država morala nameniti več posluha za inovativna podjetja, saj imam občutek, da gleda nanje kot »mačeha«. Proces od ideje do inovacije je vse prej kot enostaven, saj ga prepleta veliko ovir, odporov in finančnih vrzeli. Pomembno je, da se v podjetju zavedamo pomena inovacij in to zavedanje širimo ne samo v sosednjo pisarno ampak med vse zaposlene v podjetju, saj je ključnega pomena to, da širimo in ustvarjamo inovativno delovno okolje, ki je pogoj za nastajanje novih zamisli. Za realizacijo inovacije je potrebno veliko različnih faz, ki ne zajemajo samo poti od ideje do inovacije, ampak tudi analize, teste, poizkuse, strategije, postavljanje ciljev, uvajanje inovacije na trg in njena analiza. Ko je invencija pripravljena, jo damo v uporabo, nato pa spremljamo odzive uporabnikov in trga. Uporabniki in trg so glavni vir povratne »feedback« zveze, ki nam pove ali je postala inovacija ali ne. Če je postala inovacija, pomeni to za podjetje uspeh, uresničitev ciljev, konkurenčno prednost, večji dobiček, prepoznavnost in ugled. Lahko trdim, da so inovacije nuja v sodobnem gospodarstvu. Nove rešitve lahko veliko pripomorejo, olajšajo delo, pritegnejo nove odjemalce in dobavitelje, ter širijo ustvarjalni duh v domačem ali podjetniškem okolju.
Ključne besede:	Invencija, inovacija, inovacijski proces, financiranje inovacijskih podjetij, lastni kapital, tuji kapital, Vina Steyer, stekleni zamašek.
Kraj izida:	Maribor
Založnik:	[B. Edšidt]
Leto izida:	2009
PID:	20.500.12556/DKUM-11959
UDK:	001.895
COBISS.SI-ID:	10023196
NUK URN:	URN:SI:UM:DK:FPWEVZXQ
Datum objave v DKUM:	30.11.2009
Število ogledov:	3817
Število prenosov:	438
Metapodatki:
Področja:	EPF
:	Kopiraj citat

Skupna ocena:	(0 glasov)
Vaša ocena:	Ocenjevanje je dovoljeno samo prijavljenim uporabnikom.
Objavi na:

Postavite miškin kazalec na naslov za izpis povzetka. Klik na naslov izpiše podrobnosti ali sproži prenos.

Sekundarni jezik

Jezik:	Angleški jezik
Naslov:	IMPACT OF PRODUCT INNOVATION ON THE ENTERPRISE VINA STEYER
Opis:	Especially in today’s time it is difficult to survive on the market full of competition and informal economy. Companies must be aware that their purpose is not only surviving on the market, but is also important that they are “alive”. Because of these things it is important, that we know how to accept differences, changes and impose new working methods. Development and existence of company depends upon innovating and accepting of actual condition as it is. Innovations are the main factor of changes within the company and on the market, and have important role in all of these. Problems occur at financing of innovative companies, so they are forced to get loans, which result in higher costs. In my opinion our country should devote more attention to innovative companies, since in my opinion our country is to them more like a “stepmother”. Process from idea to innovation is anything but easy, since many barriers, resistances and financial gaps are intertwining it. It is important that the company is aware of the importance of innovations, and that this awareness is not spread only into the neighborhood office but between all employees in the company. It is crucial, that we promote and create an innovative working environment, which is the precondition for development of new ideas. For realization of innovation it is necessary to go through many different phases, which do not cover only the path from idea to innovation, but also analysis, tests, experiments, strategies, goals setting, introducing the innovation to the market, diffusion process and its analysis. When the innovation is developed, we put it in use, and then we monitor the responses of users and market. Users and the market are the main source of feedback link, which tells us whether innovation on the market is accepted as useful or not. The positive accepting of innovation means for company success, achieved goals, competitive advantage, larger profit, recognizability and reputation. I can say that innovations are necessary within modern economy. New solutions can contribute a lot, make work easier, they can attract new clients and suppliers and they spread the creative spirit at home and in the company.
Ključne besede:	invention, innovation, innovation process, from invention to innovation, financing innovative companies, equity capital, foreign capital, Steyer Wine, glass cork.

Komentarji

Dodaj komentar

Za komentiranje se morate prijaviti.

Komentarji (0)

0 - 0 / 0

Ni komentarjev!

Nazaj