KOMUNICIRANJE V PROCESU PRODAJE IZDELKOV V PODJETJU SWISSLION TAKOVO NA PRIMERU NJIHOVIH SPECIALIZIRANIH TRGOVIN »SLATKA KUĆA« V BEOGRADU

Arslanović, Amra

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Naslov:	KOMUNICIRANJE V PROCESU PRODAJE IZDELKOV V PODJETJU SWISSLION TAKOVO NA PRIMERU NJIHOVIH SPECIALIZIRANIH TRGOVIN »SLATKA KUĆA« V BEOGRADU
Avtorji:	ID Arslanović, Amra (Avtor) ID Ferjan, Marko (Mentor) Več o mentorju...
Datoteke:	UN_Arslanovic_Amra_2016.pdf (1,60 MB) MD5: 1F1B59BFDC444E7383674BC49752513C
Jezik:	Slovenski jezik
Vrsta gradiva:	Diplomsko delo/naloga
Organizacija:	FOV - Fakulteta za organizacijske vede
Opis:	V diplomskem delu je predstavljeno poslovno področje multinacionalnega podjetja Swisslion Takovo: organizacija poslovanja, management in prodaja. Področje dela, ki je bilo raziskano, je prodaja izdelkov po poti poslovne komunikacije. Za nas je bil poseben izziv pisati diplomsko nalogo ravno za to podjetje, saj se Swisslion Takovo nahaja v drugi državi, kar daje celotni izkušnji poseben pridih. Najprej smo razdelili diplomsko delo na teoretični in raziskovalni del. V prvem, teoretičnem delu smo si pomagali z literaturo, in tako opredelili temeljne pojme, kot so komunikacija, poslovna komunikacija ter prodaja. Tako je bila narejena teoretična analiza procesa komunikacije in problemi, ki nastajajo v komunikaciji pri samem poslovanju. Detaljno so obdelani kanali komunikacije, tako zunanji, s kupci, kot tudi notranji kanali, med zaposlenimi. Potem smo nadaljevali pisanje drugega, raziskovalnega dela, kjer smo najprej navedli namen in cilj raziskave. Predstavili smo podjetje Swisslion Takovo ter opisali njihovo poslovanje. Bili smo tako uspešni, da smo se dogovorili za sestanek za poslovni intervju z direktorjem prodaje g. Dostanićem, ki nam je dal veliko koristnih informacij ter boljši vpogled v samo delovanje podjetja. Raziskovalni del smo opravili tudi s pomočjo anketnega vprašalnika za kupce, ki je vseboval 12 vprašanj. Ker smo hoteli imeti čim bolj točen vzorec, smo anketirali kar 120 kupcev, ki so prišli kupovat tista dva dni. Postavljene hipoteze so bile testirane s statistično analizo, zatem pa potrjene ali ovržene. Od vseh 12 postavljenih hipotez, smo potrdili samo štiri hipoteze. Ugotovili smo, da med povprečno porabljenim zneskom in starostjo kupcev obstaja povezanost. Obenem smo potrdili dejstvo, da ima povprečno porabljen znesek povezavo tudi z izobrazbo kupcev. In ne samo to. Za potrdilno se je izkazalo tudi to, da tako starost kot izobrazba imata povezavo s številom kupljenih artiklov. Skozi celoten raziskovalni del diplomske naloge, s koriščenjem neposrednih spoznaj iz dolgoletne prakse v prodaji oblačil, smo analizirali razne dejavnike ter njihov medsebojni vpliv. Detaljno so obdelani vsi postavljeni cilji dela, ob tem pa podani zaključki. Na osnovi vseh raziskovanj in analiz so podani predlogi za izboljšanje, obenem pa tudi zaključne misli.
Ključne besede:	komunikacija, prodaja, izdelek, podjetje
Kraj izida:	Kranj
Leto izida:	2016
PID:	20.500.12556/DKUM-57252
COBISS.SI-ID:	7553043
NUK URN:	URN:SI:UM:DK:VQ7ZYN4N
Datum objave v DKUM:	01.04.2016
Število ogledov:	2071
Število prenosov:	140
Metapodatki:
Področja:	FOV
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Sekundarni jezik

Jezik:	Angleški jezik
Naslov:	COMMUNICATION IN THE SALES PROCESS OF PRODUCTS IN THE COMPANY SWISSLION TAKOVO ON THE CASE OF THEIR SPECIALIZED STORES »SLATKA KUĆA« IN BELGRADE
Opis:	In this diploma, business area of a multinacional company Swisslion Takovo, is presented with: organization of operations, management and sales. The area of work, that was researched, is selling the products in a way that bussiness communication works. It was really a special challenge for us, to write this diploma especially for this company, because Swisslion Takovo is in another country, which gives this whole experience a special vibe. First of all, this diploma was divided into two parts: the theoretical one and the research one. In the theoretical part of this work, we helped ourselves with literature and that is how we explained the conceptions of communication, business communication and sales. That is how, theoretical analysis in process of communication and problems, that appear in communication at conducting a business, was done. Communication channels were processed in details, the outside ones, with the customers, as well as the inner channels, among the employees. Then, we continued to write the other, research part, where we first pointed out the purpose and the goal of a research. We presented the company Swisslion Takovo and described their management. We were so successful, because we were able to set up a meeting for a business interview with director of sales mr. Dostanić, who gave us a lot of useful information and a better insight on how company works. Research part was carried out by a questionnaire for the customers and it included 12 questions. Since we wanted to have more punctual sample, we questioned 120 customers that came shopping in those two days. Set hypotesis were tested with statistics analysis and after that confirmed or disproved. Out of all 12 set hypothesis, only four were confirmed. We have discovered that there is a relation between average spent amount of money and the age of the customers. At the same time, we have confirmed the fact, that average spent amount of money has a relation with education of the customers too. And not only that. It goes to show for a confirming fact, that age, as well as the education of customers, has a connection with the number of purchased stuff that day. Through the practical part of this diploma, with the use of direct knowledge from our long – years – of praxis in sales department with clothes, we analyzed different factors and their mutual influence. We presented all the goals that were set, with that we also presented closures. Set hypothesis were tested with accurate explanation. On the basis of all the researches and analysis, suggestions for improvement were given along with the closure thoughts.
Ključne besede:	communication, sales, product, company

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