| Opis: | The company EnergijaRazvoj has been writing its business story since 2005 with three proprietarily developed services. In spite of a steady range of clients (from the target group "individuals"), enough signals can be detected in the business environment of the company, which warn, that now is the time for the company to intentionally begin to acquire clients in the new target group "companies", which look for advanced services for development and higher efficiency of their employees.
The services of the company EnergijaRazvoj, by content, belong in the field of "acquisition and reinforcing of soft skills" which represents a double challenge. The first one is the business level of preparation and carrying out of the presentation, which must be comparable to the level of bigger and established education companies, which, in turn, also market their services to the same target companies. The second relates to the use of appropriate vocabulary, which has not been established in the business language for this type of content.
Since I am an independent entrepreneur, I act both as a marketing activity and client communications executive, as well as the direct service provider. Presentations must thus excite companies in three areas at the same time: results of services, way of work, as well as professionalism and personality of me, as a teacher. We directly address the decision makers in companies, so the message, which we wish to give, will have to be directed and limited to information that is the most important for them.
The theory covers the area of business presentations very well and most companies nowadays are already aware of the importance of presentations as a tool of communication in the business environment. By complying with all steps and rules of presentation, we evoke an impression of professionalism and expertise in the listener, while our personality and the content, bringing solutions for their problems, excites them.
The characteristics or values, which define the target group for the needs of the company EnergijaRazvoj, include: strategic and planned development of own personnel, a wish to develop soft competencies, care for well-being and satisfaction of employees, importance of good interpersonal relations at work and with clients, a larger share of women in responsible positions, and the development of modern entrepreneurship skills. Thus defined target group is then complemented with a division according to problems, such as e.g. exhaustion, relationship issues and lack of knowledge on leading oneself and others.
Business excellence of presentations is also reflected in adapted comprehensive graphic image of the company and the new website. The cohesion of PowerPoint templates, materials and website represents one of the values of the company EnergijaRazvoj and, at the same time, means planned creation of visibility of company services.
Practical examples for the presentation focus on already known, existing clients, where I at least partly know their interests and problems. I prepared a presentation of two new features in a smaller group. All steps from the planning, preparation, to realisation are described, whereby the awareness of the type of target group and the recognised problem it faces is always at the forefront. |
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