Troznak kot promocijski material

Ciperle, Aleksandra

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Naslov:	Troznak kot promocijski material
Avtorji:	ID Ciperle, Aleksandra (Avtor) ID Ferjan, Marko (Mentor) Več o mentorju...
Datoteke:	VS_Ciperle_Aleksandra_2016.pdf (1,28 MB) MD5: EF6A585A029C851A7C5903F855EAB99C
Jezik:	Slovenski jezik
Vrsta gradiva:	Diplomsko delo/naloga
Organizacija:	FOV - Fakulteta za organizacijske vede
Opis:	Po 10 letih dela kot solastnica in zaposlena v našem podjetju ELCI, Preddvor, d. o. o., sem dobila priložnost, da natančno in podrobno preučujem potek poslovanja. Postavljen mi je bil nov izziv, nov cilj, in sicer povečanje prodaje primarnega izdelka troznaka z razširitvijo potencialnih uporabnikov. K raziskavi o možnostih me je spodbudila izdelava diplomske naloge. Od začetka poslovne kariere v tem podjetju sta mi bila velika vzornika in mentorja moj tast Marjan Ciperle, ki je podjetje ustanovil, razvijal in vodil več kot 30 let, ter vsekakor moj mož Dušan Ciperle, ki je zgodbo in uspehe družinskega podjetja kot direktor peljal naprej in ga uspešno vodi še danes. V podjetju ELCI, Preddvor, d. o. o., prometni znak TROZNAK izdelujejo že od leta 1990. Uporabniki troznakov so večinoma javne službe, kot so: občine, policija in gasilci. Zanimalo me je, ali bi nam v podjetju uspelo povečati in razširiti prodajo troznakov s ponudbo njihove izdelave v promocijske namene. Raziskovala sem, katerim končnim kupcem bi lahko troznake še ponudili tudi v promocijske namene. Namen raziskave v diplomski nalogi je bil poiskati nove možnosti uporabe troznakov v prometu in s tem razširiti mrežo uporabnikov. Raziskava je spodbudila nov zagon v podjetju za razširitev mreže potencialnih kupcev in posledično povečala prodajo. Velik del pozornosti so namenili tudi znižanju stroškov proizvodnje in konkurenci na trgu. Metoda raziskave je v osnovi marketinški splet. Uporabila sem tudi naključna vprašanja glede na trenutno situacijo oziroma povpraševanja. Izkoristila sem intenzivne pogovore s poslovnimi partnerji, tiskarjem, šiviljstvom in pogovore s kupci. Mesečno sem pošiljala ponudbe in akcije ter opazovala odzive, spremljala nova povpraševanja in naročila. Podatke za izdelavo raziskovalnega dela sem pridobivala sproti. Ob vsakem novem povpraševanju že obstoječih kupcev sem izkoristila priložnost za naključna vprašanja in takojšnjo ponudbo. Prav tako so veliko informacij in odgovorov na vprašanja prinesli obiski raznolikih sejmov, na katerih je bila izkoriščena priložnost za neposreden stik s proizvajalci in kupci cestne opreme ter s potencialnimi novimi uporabniki troznaka. Za podrobnejše razumevanje pomena prometnih znakov je v diplomskem delu na kratko predstavljeno tudi, katere vrste cest imamo v Republiki Sloveniji, komu so namenjene in kako se delijo. Pomembno je poznati vrste cest in posledično zakonsko določitev postavljanja znakov glede na njihovo oznako. Še posebej pa so v delu predstavljeni nastanek, razvoj skozi leta in namen uporabe primarnega proizvodnega izdelka v podjetju, tj. troznaka. V diplomskem delu je predstavljeno podjetje ELCI, Preddvor, d. o. o., katerega lastnika sta od leta 2005 zakonca Dušanom in Aleksandra Ciperle. Opisani so: zgodovina podjetja, ponudba proizvodnih in prodajnih artiklov ter ponudba storitev. Predstavljeni so razvoj in poslovanje podjetja skozi leta ter rast podjetja z vizijo in s prodajo. S sestavo diplomskega dela sem ugotovila, da je kakovost troznaka na visoki ravni v primerjavi s konkurenco, vendar pa so še vedno potrebne izboljšave. Uporaba troznaka je mogoča in smiselna tudi v promocijske namene. Z natisnjenim logotipom podjetja troznak poleg opozorila na dogodek omogoča tudi reklamo. Največ troznakov kupujejo podjetja, ki opravljajo dela na cesti, kjer je troznak kot opozorilo za delo na cesti zakonsko obvezen.
Ključne besede:	• troznak, • promocija, • raziskovanje trga, • povečanje prodaje.
Kraj izida:	Maribor
Leto izida:	2016
PID:	20.500.12556/DKUM-61036
COBISS.SI-ID:	7695891
NUK URN:	URN:SI:UM:DK:E5NVJQQH
Datum objave v DKUM:	03.10.2016
Število ogledov:	1452
Število prenosov:	120
Metapodatki:
Področja:	FOV
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Sekundarni jezik

Jezik:	Angleški jezik
Naslov:	Triopan as promotional material
Opis:	After 10 years of working as a co-owner and an employee in our company ELCI, Preddvor, I got an opportunity to thoroughly and in detail examine the business operations. A new challenge has been set in front of me, a new goal; the increase in sales of our primary product, namely the three-sided traffic sign and the expansion of its potential pool of users. What encouraged me to perform the research was the making of the BA study. From the onset of the business career in the company my father-in-law Marjan Ciperle served as a great role model. He founded the company, developed it and had been managing it for more than 30 years. My role model and a mentor is also my husband Dušan Cimperle, who took over the story and successes of the family company and has been as a director successfully managing it ever since. In ELCI, Preddvor, d. o. o., company, the three-sided traffic-sign TROZNAK is being produced since 1990. The users of the three-sided traffic sign are mostly public services, such as the municipalities, police and firefighters. I was interested to know whether we in the company would succeed to increase and expand the sales of the product with an offer to produce them for promotional purposes. I performed a research, which additional customers could the traffic signs for promotional purposes also be offered to. The purpose of the research in the present paper was to find the new possibilities for the usage of these signs in traffic and thus increase the pool of users. The research has caused in the company a new stimulus to widen the network of potential customers and consequentially an increase in sales. A great part of the attention was also paid to the topic of lowering the production costs as well as to the competitors on the market. The research method is basically marketing net. I have used also random questions in regard to the current situation or demand. I have used intensive conversations with business partners, the printer, the tailor workshop, as well as buyers. I had been sending monthly offers and observing new demands and purchase orders and simultaneously acquiring the data to conduct the research. With each new demand coming from the already existing customers, I used the opportunity for random questions and an immediate new offer. A lot of information and responses came also from visiting different fairs at which an opportunity was presented to have a direct contact with the producers and buyers of traffic equipment as well as with potential new users of the three-sided traffic sign. To present a more thorough understanding of the traffic signs, the study is also briefly presenting an overview of the road system in the Republic of Slovenia, whom these roads are intended for and how these roads can be classified, as it is important to know the types of the roads and consequentially the legal limitations in regard to positioning such signs according to their content. In the study we especially presented the creation, the development over years and the purpose of such primary product of our company – the three-sided traffic sign. In the present paper we present the ELCI, Preddvor, d. o. o., whose owners have since 2005 been the couple Dušan and Aleksandra Ciperle. We describe the history of the company, what kind of production and sale products we offer, as well as what kind of services the company offers. We also present the development and the business operations of the company through the years, the growth of the company, be it in regard to the vision or the sales. By compiling the BA paper I established that the three-sided traffic sign stands in comparison to the competition at a high quality level. Though, improvements are still necessary. Using of the sign makes sense also for promotional purposes. With the printed brand name of the company the three-sided traffic sign in addition to notifying about the event also presents an opportunity for advertisement. Most of such signs are
Ključne besede:	• three-sided traffic sign, • improvements, • market research, • sales increase.

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