| Naslov: | Relationships among store image and store loyalty in Slovenia |
|---|
| Avtorji: | ID Grah, Miran (Avtor)
ID Tominc, Polona (Avtor) |
|---|
| Datoteke: |  Nase_gospodarstvo_2015_Grah,_Tominc_Relationships_among_Store_Image_and_Store_Loyalty_in_Slovenia.pdf (297,85 KB)
MD5: 6BD369DC62CE00FF44BEB8E366D8BB98
 http://www.degruyter.com/view/j/ngoe.2015.61.issue-6/ngoe-2015-0024/ngoe-2015-0024.xml
|
|---|
| Jezik: | Angleški jezik |
|---|
| Vrsta gradiva: | Znanstveno delo |
|---|
| Tipologija: | 1.01 - Izvirni znanstveni članek |
|---|
| Organizacija: | EPF - Ekonomsko-poslovna fakulteta
|
|---|
| Opis: | Image has become one of the most important factors of stores’ survival and development. In this paper, a model of relationships among the multidimensional variables of store image, positive affect, satisfaction with the store, trust and commitment to the store is formed and tested with a sample of 209 customers in three stores in the Pomurje region of Slovenia. The important conclusion of the research is that several interrelations among store image, positive affect, satisfaction, trust and store commitment exist. The results also show significant gender differences in perceptions of store image. These results provide several important insights for managing supermarkets in the Slovenian market and are also important for future research. |
|---|
| Ključne besede: | store, image, loyalty, satisfaction |
|---|
| Status publikacije: | Objavljeno |
|---|
| Verzija publikacije: | Objavljena publikacija |
|---|
| Leto izida: | 2015 |
|---|
| Št. strani: | str. 28-37 |
|---|
| Številčenje: | Letn. 61, št. 6 |
|---|
| PID: | 20.500.12556/DKUM-65378  |
|---|
| ISSN: | 0547-3101 |
|---|
| UDK: | 658.8:005.32:005.52(497.4) |
|---|
| COBISS.SI-ID: | 12190748 |
|---|
| DOI: | 10.1515/ngoe-2015-0024 |
|---|
| ISSN pri članku: | 0547-3101 |
|---|
| NUK URN: | URN:SI:UM:DK:KP1EYMGV |
|---|
| Datum objave v DKUM: | 03.04.2017 |
|---|
| Število ogledov: | 1327 |
|---|
| Število prenosov: | 391 |
|---|
| Metapodatki: |    |
|---|
| Področja: | Ostalo
|
|---|
|
:
|
Kopiraj citat |
|---|
| | | | Skupna ocena: | (0 glasov) |
|---|
| Vaša ocena: | Ocenjevanje je dovoljeno samo prijavljenim uporabnikom. |
|---|
| Objavi na: |  |
|---|
Postavite miškin kazalec na naslov za izpis povzetka. Klik na naslov izpiše
podrobnosti ali sproži prenos. |
