| Naslov: | Mobile wallets' business models : refining strategic partnerships |
|---|
| Avtorji: | ID Buchinger, Uschi (Avtor)
ID Ranaivoson, Heritiana (Avtor)
ID Ballon, Pieter (Avtor) |
|---|
| Datoteke: |  Organizacija_2015_Buchinger,_Ranaivoson,_Ballon_Mobile_Wallets’_Business_Models_Refining_Strategic_Partnerships.pdf (584,86 KB)
MD5: 2D698F289FBF30B868AE5F09FA47FAB2
PID: 20.500.12556/dkum/e813d658-600d-4e4f-96b9-3664eca9fbb5
 https://www.degruyter.com/view/j/orga.2015.48.issue-2/orga-2015-0011/orga-2015-0011.xml
|
|---|
| Jezik: | Angleški jezik |
|---|
| Vrsta gradiva: | Znanstveno delo |
|---|
| Tipologija: | 1.01 - Izvirni znanstveni članek |
|---|
| Organizacija: | FOV - Fakulteta za organizacijske vede
|
|---|
| Opis: | Background and Purpose: Though Mobile Wallets have the potential to entirely substitute their physical predecessor, many Mobile Wallets narrow their operations to one particular feature. This might be because of strategic business- model design choices to position themselves strategically as intermediates between users and business partners (third parties) in more delimited markets. Thus, Mobile Wallet Applications (MWAs) often represent platforms in narrow two-sided market structures.
Design/Methodology/Approach: The paper focuses on the economics of such platforms by the means of a business model analysis. It examines how business partners are integrated in four MWAs’ strategies: Key Ring, FidMe, Apple Passbook and Qustomer.
Results: The paper shows that MWAs strive to incorporate not only a large quantity of partners but also such with a high brand value (quality of partners) in their organization design. These partners shape their service design since none of the platforms offer products or services themselves. Hence, MWAs are dependent on the third parties’ capacity and willingness to fulfill engagements and meet the customer demands.
Conclusion: MWAs - though concerned with the inclusion and management of loyalty points and schemes - do not leverage the possibility to generate revenue via third parties’ loyalty points. Theoretically, MWAs could reward or redeem loyalty points themselves. |
|---|
| Ključne besede: | mobile wallets, mobile wallet applications, loyalty schemes, business models, two-sided markets |
|---|
| Status publikacije: | Objavljeno |
|---|
| Verzija publikacije: | Objavljena publikacija |
|---|
| Leto izida: | 2015 |
|---|
| Št. strani: | str. 88-98 |
|---|
| Številčenje: | Letn. 48, št. 2 |
|---|
| PID: | 20.500.12556/DKUM-69177  |
|---|
| ISSN: | 1318-5454 |
|---|
| UDK: | 336.717.1:004 |
|---|
| COBISS.SI-ID: | 283327488 |
|---|
| DOI: | 10.1515/orga-2015-0011 |
|---|
| ISSN pri članku: | 1318-5454 |
|---|
| NUK URN: | URN:SI:UM:DK:ZSGWHXC6 |
|---|
| Datum objave v DKUM: | 04.12.2017 |
|---|
| Število ogledov: | 1864 |
|---|
| Število prenosov: | 190 |
|---|
| Metapodatki: |    |
|---|
| Področja: | Ostalo
|
|---|
|
:
|
Kopiraj citat |
|---|
| | | | Skupna ocena: | (0 glasov) |
|---|
| Vaša ocena: | Ocenjevanje je dovoljeno samo prijavljenim uporabnikom. |
|---|
| Objavi na: |  |
|---|
Postavite miškin kazalec na naslov za izpis povzetka. Klik na naslov izpiše
podrobnosti ali sproži prenos. |
