| Naslov: | Generation Z travel values in the luxury tourism industry : 1st cycle professional bachelor's studies graduate thesis |
|---|
| Avtorji: | ID Barišić, Ema (Avtor)
ID Gorenak, Mitja (Mentor) Več o mentorju...  |
|---|
| Datoteke: |  VS_Barisic_Ema_2024.pdf (480,55 KB)
MD5: 0EB9942094347D26FB87FAF9351D1A45
|
|---|
| Jezik: | Angleški jezik |
|---|
| Vrsta gradiva: | Diplomsko delo/naloga |
|---|
| Tipologija: | 2.11 - Diplomsko delo |
|---|
| Organizacija: | FT - Fakulteta za turizem
|
|---|
| Opis: | Generation Z is becoming more active in today’s time. Its values are important to investigate as they will be the primary target in the market. In this thesis, we aimed to investigate Generation Z's values in the specific sector of luxury tourism and explore how they would engage with it. To begin, we defined traditional luxury, which was based on material goods, and compared it with new luxury, which is centered around experiences. Afterwards, we collected data on Generation Z from scholars and identified what events could have influenced them to develop such unique values that have not been seen before. To support our claims, we conducted a survey in the empirical part of the thesis. An in-depth analysis was done to examine whether these values hold true or should be reconsidered. |
|---|
| Ključne besede: | Generation Z, luxury tourism, new luxury, values |
|---|
| Kraj izida: | Maribor |
|---|
| Kraj izvedbe: | Brežice |
|---|
| Založnik: | [E. Barišić] |
|---|
| Leto izida: | 2024 |
|---|
| Št. strani: | 44 str., VIII str. pril. |
|---|
| PID: | 20.500.12556/DKUM-90788 |
|---|
| UDK: | 338.48:316.752-053.6(043.2) |
|---|
| COBISS.SI-ID: | 221230851 |
|---|
| Datum objave v DKUM: | 07.01.2025 |
|---|
| Število ogledov: | 299 |
|---|
| Število prenosov: | 94 |
|---|
| Metapodatki: |    |
|---|
| Področja: | Ostalo
FT
|
|---|
|
:
|
Kopiraj citat |
|---|
| | | | Skupna ocena: | (0 glasov) |
|---|
| Vaša ocena: | Ocenjevanje je dovoljeno samo prijavljenim uporabnikom. |
|---|
| Objavi na: |  |
|---|
Postavite miškin kazalec na naslov za izpis povzetka. Klik na naslov izpiše
podrobnosti ali sproži prenos. |
