| Naslov: | A sustainable distribution model for agrowellness: strategies for tourist farm innovation and growth |
|---|
| Avtorji: | ID Cvahte Ojsteršek, Tina (Avtor)
ID Pavić, Lazar (Avtor) |
|---|
| Datoteke: |  RAZ_Cvahte_Ojstersek_Tina_2024.pdf (170,30 KB)
MD5: 48FE4CC187140A22682591E6DFBC138A
|
|---|
| Jezik: | Angleški jezik |
|---|
| Vrsta gradiva: | Članek v reviji |
|---|
| Tipologija: | 1.01 - Izvirni znanstveni članek |
|---|
| Organizacija: | FL - Fakulteta za logistiko
|
|---|
| Opis: | The concepts of “agrotourism” (or agritourism), focusing on farm-based tourism, and “wellness tourism,” which emphasises health and well-being through travel, are common and well-researched. As the paper explores, this combination presents a strategic approach to enhance the tourist farms’ offer by aligning it with contemporary desires for health, relaxation, and nature immersion. Based on exploring the existing offerings on tourist farms in rural Slovenia and a survey among potential users, we identified some aspects of why agrowellness is not yet developed to the extent one would expect. Focusing on six main areas—local identity, sustainability, community engagement, innovation, digitalisation, and sports activities— the developed distribution model outlines what steps farms can take to reach a broader audience and contribute to sustainable development. By integrating authentic local experiences, eco-friendly practices, community collaboration, innovative activities, a robust digital presence, and opportunities for active outdoor recreation, tourist farms can offer unique, enriching experiences that appeal to modern tourists seeking wellness and connection with nature in the spirit of agrowellness. This comprehensive strategy aims to elevate the agrowellness sector’s appeal. It supports the preservation of rural heritage and promotes healthy lifestyles, positioning tourist farms as crucial players in a sustainably focused tourism industry. |
|---|
| Ključne besede: | agrowellness, distribution, tourist farms, innovation, wellness tourism |
|---|
| Status publikacije: | Objavljeno |
|---|
| Verzija publikacije: | Objavljena publikacija |
|---|
| Datum objave: | 04.10.2024 |
|---|
| Leto izida: | 2024 |
|---|
| Št. strani: | str. 59-68 |
|---|
| Številčenje: | Vol. 53, issue 1 |
|---|
| PID: | 20.500.12556/DKUM-90962  |
|---|
| UDK: | 338.48-6:502/504 |
|---|
| COBISS.SI-ID: | 211191555 |
|---|
| DOI: | 10.5937/ZbDght2401059O |
|---|
| ISSN pri članku: | 2334-7074 |
|---|
| Datum objave v DKUM: | 11.10.2024 |
|---|
| Število ogledov: | 196 |
|---|
| Število prenosov: | 33 |
|---|
| Metapodatki: |    |
|---|
| Področja: | Ostalo
|
|---|
|
:
|
Kopiraj citat |
|---|
| | | | Skupna ocena: | (0 glasov) |
|---|
| Vaša ocena: | Ocenjevanje je dovoljeno samo prijavljenim uporabnikom. |
|---|
| Objavi na: |  |
|---|
Postavite miškin kazalec na naslov za izpis povzetka. Klik na naslov izpiše
podrobnosti ali sproži prenos. |
