| Naslov: | Perceptions of corporate social responsibility in the pharmaceutical industry after COVID-19 and implications for health-conscious tourism |
|---|
| Avtorji: | ID Nemec Rudež, Helena (Avtor)
ID Rudež, Lana (Avtor) |
|---|
| Datoteke: |  https://journals.um.si/index.php/oe/sl/article/view/5718
Opis: Prost dostop
 RAZ_Nemec_Rudez_Helena_2025.pdf (355,98 KB)
MD5: 6E2ADB99B51E3501C4EF323D991F5B2B
|
|---|
| Jezik: | Angleški jezik |
|---|
| Vrsta gradiva: | Znanstveno delo |
|---|
| Tipologija: | 1.01 - Izvirni znanstveni članek |
|---|
| Organizacija: | EPF - Ekonomsko-poslovna fakulteta
|
|---|
| Opis: | The paper examines the perception of Generation Z regarding the social corporate responsibility (CSR) of pharmaceutical companies after the COVID-19 pandemic, which increased health awareness. Using a structured online questionnaire conducted among students, the study sheds light on generational attitudes towards economic, social, and environmental dimensions of CSR in the pharmaceutical industry. The results show that the social dimensions, in particular good working conditions, are generally rated most favourably. CSR activities need to be supported by appropriate communication with stakeholders, with online information proving to be particularly influential for Generation Z. Furthermore, some CSR activities of the pharmaceutical industry go beyond this sector and could be reflected in health-conscious tourism. |
|---|
| Ključne besede: | generation Z, corporate social responsibility, pharmaceutical industry, tourism |
|---|
| Status publikacije: | Objavljeno |
|---|
| Verzija publikacije: | Objavljena publikacija |
|---|
| Datum objave: | 22.12.2025 |
|---|
| Leto izida: | 2025 |
|---|
| Št. strani: | str. 1-10 |
|---|
| Številčenje: | Vol. 71, no. 4 |
|---|
| PID: | 20.500.12556/DKUM-97481  |
|---|
| UDK: | 316.6:615:338.48 |
|---|
| COBISS.SI-ID: | 271447555 |
|---|
| DOI: | 10.2478/ngoe-2025-0019 |
|---|
| ISSN pri članku: | 2385-8052 |
|---|
| Datum objave v DKUM: | 12.03.2026 |
|---|
| Število ogledov: | 136 |
|---|
| Število prenosov: | 2 |
|---|
| Metapodatki: |    |
|---|
| Področja: | Ostalo
|
|---|
|
:
|
Kopiraj citat |
|---|
| | | | Skupna ocena: | (0 glasov) |
|---|
| Vaša ocena: | Ocenjevanje je dovoljeno samo prijavljenim uporabnikom. |
|---|
| Objavi na: |  |
|---|
Postavite miškin kazalec na naslov za izpis povzetka. Klik na naslov izpiše
podrobnosti ali sproži prenos. |
