| Naslov: | Sustainability beyond price: empirical validation of a multidimensional framework of online consumers’ preferences and attitudes |
|---|
| Avtorji: | ID Veličković, Marko (Avtor)
ID Čuček, Mateja (Avtor)
ID Ivetić, Jelena (Avtor)
ID Stojanović, Đurđica (Avtor)
ID Mlaker Kač, Sonja (Avtor)
ID Jereb, Borut (Avtor) |
|---|
| Datoteke: |  RAZ_Velickovic_Marko_2026.pdf (1,57 MB)
MD5: F2326FFB172FCB2A5D230EA89A05E606
 https://www.mdpi.com/2071-1050/18/12/6247
|
|---|
| Jezik: | Angleški jezik |
|---|
| Vrsta gradiva: | Članek v reviji |
|---|
| Tipologija: | 1.01 - Izvirni znanstveni članek |
|---|
| Organizacija: | FL - Fakulteta za logistiko
|
|---|
| Opis: | This study introduces a comprehensive framework for understanding sustainable online shopping preferences, validated using survey data collected in Serbia and Slovenia in 2025 (n = 572), thereby enhancing its generalizability. The primary aim of this research is to examine the extent to which specific environmental, social, and economic indicators influence decision-making processes for online purchasing and delivery. A detailed quantitative analysis was conducted using a structured questionnaire that included a wide range of variables related to online shopping behaviors and delivery preferences. The findings indicate that preferences for sustainability are inherently complex and multifaceted, shaped by critical factors such as environmental concerns, social responsibility, trust, skepticism towards sustainability claims, willingness to pay (WTP), and price sensitivity. Demographic variables, particularly gender and age, show consistent links to preferences for environmental considerations and corporate social responsibility (CSR), while income impacts trust-related behaviors and WTP. Furthermore, the analysis distinguishes between two distinct decision-making approaches: a value-driven sustainability cluster represented by EcoIndex, SocialIndex, and WTPIndex, and a cost-minimization strategy focused on price sensitivity (PriceIndex), with trust acting as a related yet separate factor (CredibilityIndex). Overall, this study emphasizes that a range of interconnected dimensions significantly shape sustainable online shopping preferences. The study was conducted in two developing European countries. Additionally, the findings highlight the need to address universal market barriers, such as price sensitivity, information asymmetry, and consumer skepticism. In a business context, they underscore the importance of adopting advanced analytical methods to enhance decision-making and optimize sustainable business strategies. |
|---|
| Ključne besede: | sustainable online shopping, multidimensional framework, consumer behavior, sustainability preferences, EcoIndex, willingness to pay, price sensitivity, trust and skepticism, CSR, survey analysis |
|---|
| Status publikacije: | Objavljeno |
|---|
| Verzija publikacije: | Objavljena publikacija |
|---|
| Poslano v recenzijo: | 21.04.2026 |
|---|
| Datum sprejetja članka: | 09.06.2026 |
|---|
| Datum objave: | 01.06.2026 |
|---|
| Leto izida: | 2026 |
|---|
| Št. strani: | str. 1-27 |
|---|
| Številčenje: | Vol. 18, issue 12, [article no. 6247] |
|---|
| PID: | 20.500.12556/DKUM-98857  |
|---|
| UDK: | 658.8:004.7:502.131.1 |
|---|
| COBISS.SI-ID: | 284668419 |
|---|
| DOI: | 10.3390/su18126247 |
|---|
| ISSN pri članku: | 2071-1050 |
|---|
| Datum objave v DKUM: | 14.07.2026 |
|---|
| Število ogledov: | 235 |
|---|
| Število prenosov: | 3 |
|---|
| Metapodatki: |    |
|---|
| Področja: | Ostalo
|
|---|
|
:
|
Kopiraj citat |
|---|
| | | | Skupna ocena: | (0 glasov) |
|---|
| Vaša ocena: | Ocenjevanje je dovoljeno samo prijavljenim uporabnikom. |
|---|
| Objavi na: |  |
|---|
Postavite miškin kazalec na naslov za izpis povzetka. Klik na naslov izpiše
podrobnosti ali sproži prenos. |
