| Title: | OGLAŠEVANJE V PODJETJU LINDE PLIN D.O.O. ZA UTEKOČINJEN NAFTNI PLIN - UNP. |
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| Authors: | ID Zupanc, Dejan (Author)
ID IRŠIČ, MATJAŽ (Mentor) More about this mentor...  |
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| Files: |  VS_Zupanc_Dejan_2009.pdf (478,52 KB)
MD5: 81536C2F2D8C9B088AC1FC2A3591E4D2
PID: 20.500.12556/dkum/58be7f34-74cc-43ce-b1bb-e380112c8ecb
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | V teoretičnem delu diplomske naloge sem predstavil pojem oglaševanja ter korake oglaševalskega programa, v praktičnem delu pa sem predstavil konkretne aktivnosti oglaševanja utekočinjenega naftnega plina v podjetju Linde plin d. o. o., v katerem sem zaposlen. |
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| Keywords: | Tržno komuniciranje, oglaševanje, program oglaševanja, cilji oglaševanja, komunikacijski kanali, Linde plin d. o. o.. |
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| Place of publishing: | Migojnice |
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| Publisher: | [D. Zupanc] |
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| Year of publishing: | 2009 |
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| PID: | 20.500.12556/DKUM-10517 |
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| UDC: | 659.1 |
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| COBISS.SI-ID: | 10031644 |
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| NUK URN: | URN:SI:UM:DK:8RQYFRSX |
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| Publication date in DKUM: | 17.11.2009 |
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| Views: | 2495 |
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| Downloads: | 301 |
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| Metadata: |    |
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| Categories: | EPF
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