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Title:
UPORABA SMS IN MMS SPOROČIL ZA POTREBE TRŽENJA
Authors:
ID
Janković, Branko
(
Author
)
ID
Bernik, Igor
(
Mentor
)
More about this mentor...
Files:
UNI_Jankovic_Branko_2009.pdf
(5,67 MB)
MD5: D7185F11E8684A6483885E822356AE42
PID:
20.500.12556/dkum/4b297e9f-a391-4576-be30-ebf39a208768
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
Diplomsko delo prikazuje mobilno oglaševanje kot enega pomembnejših marketinških prijemov pri komunikaciji podjetij s svojimi potencialnimi potrošniki. Predstavlja predvsem rešitev doseganja ciljnih skupin potrošnikov na enostaven, praktičen in racionalen način. V prvem delu diplomskega dela predstavljam primerjavo med tradicionalnim in sodobnim oglaševanjem z identifikacijo problema doseganja ciljnih skupin. Drugi del diplomskega dela pa je namenjen konceptualni predstavitvi spletne aplikacije za upravljanje z bazo prijavljenih uporabnikov in pošiljanje mobilnih sporočil preko omenjene aplikacije.
Keywords:
SMS
,
MMS
,
IMS NAVIGATOR
Place of publishing:
KRANJ
Year of publishing:
2009
PID:
20.500.12556/DKUM-10578
COBISS.SI-ID:
6485779
NUK URN:
URN:SI:UM:DK:TYAXVKES
Publication date in DKUM:
20.07.2009
Views:
2230
Downloads:
211
Metadata:
Categories:
FOV
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Secondary language
Language:
English
Title:
THE USE OF SMS AND MMS MESSAGES FOR MARKETING NEEDS
Abstract:
The diploma work presents mobile marketing as one of rather important marketing tools in communication of companies with their potential consumers. It shows basically a solution of achieving target groups of consumers in a simple, practical and rational way. In the first part of diploma work I present the comparison of traditional and modern marketing with identification of the problem reaching of target consumer groups. The second part of the final paper presents conceptual presentation of web application for managing with a base of registered users and sending mobile messages through this application.
Keywords:
SMS
,
MMS
,
IMS NAVIGATOR
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