| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font
First page > Show document

Show document Help

Title:KOMUNICIRANJE S STROKOVNIMI JAVNOSTMI: PRIMER KONFERENCE EUROBANKING
Authors:ID Perkuš, Staša (Author)
ID Pisnik Korda, Aleksandra (Mentor) More about this mentor... New window
Files: This document has no files that are freely available to the public. This document may have a physical copy in the library of the organization, check the status via COBISS. Link is opened in a new window
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Običajno se ne zavedamo pomena, ki ga ima komuniciranje v vsakdanjem družbenem in pa tudi v gospodarskem življenju, saj je tako razširjeno in integrirano v naše življenje, da je samo po sebi umevno. Pomembno je, da organizacije strateško in organizirano upravljajo odnose s skupinami v okolju in da se zavedajo, da lahko le tako preživijo v okolju drugih organizacij, saj je vedno bolj občutiti tudi pritiske konkurence. Naloga odnosov z javnostmi je razvoj vzajemno koristnih odnosov med organizacijo in njenimi javnostmi, do njih morajo čutiti odgovornost. Ta naj se kaže v odgovornem ravnanju in komuniciranju do zaposlenih, s pomočjo katerih soustvarjajo, do trga, na katerem nastopajo, do lastnikov kapitala, s katerim upravljajo, do naravnega okolja, na katerega vplivajo s svojim delovanjem, in do družbe, ki jim daje dovoljenje za delovanje. Če se bo organizacija vsega tega zavedala in tako tudi ravnala, potem sta ugled in nenazadnje povečan profit za njo dodatna nagrada. Bistvo dobrih odnosov z javnostmi je torej uspešno in učinkovito komuniciranje z različnimi javnostmi, saj komuniciranje tvori bistvo upravljanja in vodenja. Podjetja morajo biti neprestano inovativna, kreativna in prilagodljiva, da bi svoje ključne javnosti obdržala. V zadnjem času je v porastu prirejanje dogodkov kot orodje komuniciranja z javnostmi. Dogodki pa niso le kulturni, športni, zabavni, ampak so vedno bolj v ospredju izobraževalni, saj podjetja postajajo odgovorna do svojih javnosti, tako širših in strokovnih, in jih izobražujejo. Ponavadi so v obliki konference in primarni namen je vsekakor izobraževalni, ljudje pa se je udeležijo tudi zaradi družabne plati programa, ki omogoča navezovanje stikov. Zato je potrebno zagotoviti oboje. Konec koncev danes nedvomno vemo, da dolgoročno zmagujejo najbolj prilagodljivi, ne pa najmočnejši.
Keywords:Ključne besede: komuniciranje, javnosti, odnosi z javnostmi, strokovne javnosti, proaktivno komuniciranje, orodja komuniciranja, dogodek, konferenca
Place of publishing:Selnica ob Dravi
Publisher:[S. Perkuš]
Year of publishing:2009
PID:20.500.12556/DKUM-11136 New window
UDC:659.43/.44(043.2):336.717(4)
COBISS.SI-ID:10000924 New window
NUK URN:URN:SI:UM:DK:CYROF1WG
Publication date in DKUM:08.03.2021
Views:831
Downloads:0
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
Copy citation
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share



Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:COMMUNICATING WITH PROFESSIONAL PUBLIC: CASE OF CONFERENCE EUROBANKING
Abstract:Usually we are not aware of the importance of communication in everyday life and in economy, since it is so integrated and widespread in our lives that it has become something we do not think about. It is important that organisations manage the relations between groups strategically and organized, since only in that way they can survive in the environment of other organisations, for the pressure of the competition is growing all the time. The main goal of public relations is the development of reciprocal good relations between the organizations and the public; they have to be responsible towards it. That should be indicated by responsible treatment and with communication with the employees, with whom they co-create, the market, on which they work, the investors of the capital, with which they work, the natural environment, which they affect with their work, and the society, who gives them permission to exist. If the organisation is aware of all of this and acts accordingly, then the reputation and nevertheless the increased profit are an additional award. The pith of good public relations is therefore successful and efficient communication with different public, since the communication is the core of management and leading. The enterprises must always be innovative, creative and flexible, to retain its key public. Lately organizing of events is becoming more and more popular as a communication tool. The events are not only of a cultural, sport, or entertainment nature. In the forefront are also educational events because the enterprises feel the responsibility towards the public, the wide public and the professional one, and therefore they educate it. Usually the events are in the form of conferences and their primary goal is to educate, however, people attend them also because of the social point of the programme, which enables them to establish contacts. Therefore both conditions must be fulfilled. Nowadays we know that in long-term plans the most flexible will win and not the strongest ones.
Keywords:Key words: Communications, Public, Public Relations, Professional Public, Proactive Communication, Ways of Communicating, Event, Conference


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica