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Title:STRATEGIJA IZVOZNEGA TRŽENJA PODJETJA KRKA D.D. NA TRGIH VZHODNE EVROPE
Authors:ID Djaip, Jelena (Author)
ID Jurše, Milan (Mentor) More about this mentor... New window
Files:.pdf VS_Djaip_Jelena_2009.pdf (3,74 MB)
MD5: 32E416EC609268B9A92DDDD69B90790C
PID: 20.500.12556/dkum/86f08aea-443d-4358-961b-d40ff12c8a2b
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Naloga predstavlja moje osebno videnje razvoja podjetja in njegove rasti skozi čas in prostor. Poskusila sem povezati teoretično znanje pridobljeno tekom študija in dogodke zadnjega desetletja, ki sem jim bila priča.
Keywords:Krka, d.d., farmacevtika, strategija vstopa, kazalniki prodaje, trg Republike Češke, zdravila
Place of publishing:Novo mesto
Publisher:[J. Djaip]
Year of publishing:2009
PID:20.500.12556/DKUM-11223 New window
UDC:339.5
COBISS.SI-ID:9994268 New window
NUK URN:URN:SI:UM:DK:5SIU4Y3V
Publication date in DKUM:05.11.2009
Views:3154
Downloads:536
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:THE EXPORT MARKETING STRATEGY OF THE COMPANY KRKA D.D. ON THE EASTERN-EUROPE MARKETS
Abstract:The thesis represents my personal view of the development of the company and its growth in time and space. I tried to connect the theoretical knowledge acquired during my studies and the events, which I have witnessed in the last decade.
Keywords:The Krka Company, pharmasy, entering strategy, sales indicators, The Czech Republic Market, medicaments


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