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Title:IZGRADNJA DINAMIČNE SPLETNE STRANI ZA TRŽENJE NEPREMIČNINSKIH PRODUKTOV IN STORITEV
Authors:ID Bertoncelj, Mark (Author)
ID Werber, Borut (Mentor) More about this mentor... New window
Files:.pdf UNI_Bertoncelj_Mark_2009.pdf (841,61 KB)
MD5: 8766B16DAC064118CD4A78659432F6A8
PID: 20.500.12556/dkum/7bea0fd1-313f-4c8e-a101-429369137898
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Diplomska naloga predstavlja proces izdelave spletne strani za podjetje, ki se ukvarja z investicijami v nepremičnine. Spletna stran je bila primarno izdelana z namenom trženja produktov in storitev, poleg tega pa za predstavitev podjetja, povečanje ugleda ter prepoznavnosti. V uvodnem delu je podan problem ter okolje podjetja RP investicije d.o.o. Sledijo teoretične osnove z opisom interneta, svetovnega spleta, spletnih iskalnikov in optimizacije za iskalnike. Podrobno so opisane značilnosti in potrebe spletnega uporabnika. Predstavljene so tudi tehnologije, ki so bile uporabljene pri izdelavi spletne strani. V osrednjem so opisane faze, od načrtovanja in tehnične izvedbe do zaključnih korakov in trženja. Spletna stran deluje na osnovi skriptnega jezika PHP in podatkovne baze MySQL. Zaključek vsebuje oceno učinkov ter možnosti nadaljnega razvoja spletne strani.
Keywords:elektronsko poslovanje, spletne strani, spletne tehnologije, internetni protokoli, trženje
Place of publishing:Kranj
Year of publishing:2009
PID:20.500.12556/DKUM-11271 New window
COBISS.SI-ID:6534675 New window
NUK URN:URN:SI:UM:DK:MMZERSEU
Publication date in DKUM:26.10.2009
Views:2376
Downloads:257
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:BUILDING A DYNAMIC WEB SITE FOR MARKETING REAL ESTATE PRODUCTS AND SERVICES
Abstract:This diploma presents the process of building a web site for a company which deals with investments in real estate. The web site was primarily built with the intention of marketing products and services as well as presenting the company itself thus increasing its reputation and recognisability. The introduction explains the problem and the enviroment of the company RP investicije d.o.o. That is followed by theoretical basics with the descriptions of the internet, the world wide web, search engines and search engine optimization. I have in detail described the features and the needs of a web user. I have also presented technologies used in the making of the web site. The core consists of descriptions of individual phases, from planning to technical execution and marketing. The web site works on the basis of PHP scripting language and MySQL database. The conclusion includes an assessment of the effects and the possibilities of future development of the web site.
Keywords:e-business, web pages, web technologies, internet protocols, marketing


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