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Title:DOKUMENTARNI FILM KOT ORODJE PROMOCIJE
Authors:ID Zavrl, Žiga (Author)
ID Žilič-Fišer, Suzana (Mentor) More about this mentor... New window
Files:.pdf UNI_Zavrl_Ziga_2009.pdf (1,32 MB)
MD5: 35DDDACBA82509BDDAA69B7C869E4A1C
PID: 20.500.12556/dkum/db812383-7ecf-4d07-ad5b-6d0130c17462
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomski nalogi je predstavljen dokumentarni film kot orodje promocije. Skozi teorijo množičnih medijev in filma, dokumentarni film opredelimo kot kategorijo vizualnega izražanja, ki temelji na prizadevanju različnih podkategorij, da »dokumentirajo« resničnost. Definicija in karakteristike dokumentarnega filma nam omogočajo, da ga lahko uporabimo kot sredstvo za promoviranje izdelkov ali storitev. Opisan je proces izdelave dokumentarnega filma z uporabo digitalne tehnologije, ki je razdeljen na tri izvedbene faze in predstavlja ključ do vsebinske in tehnične izdelave. Skozi analizo primera raziskujemo optimalne rešitve pri izdelavi dokumentarnega filma v promocijske namene, ki je nastal kot produkt tega diplomskega dela.
Keywords:Množični mediji, množično komuniciranje, film, dokumentarni film, dokumentarni film kot orodje promocije, predprodukcija, produkcija in postprodukcija
Place of publishing:Maribor
Publisher:[Ž. Zavrl]
Year of publishing:2009
PID:20.500.12556/DKUM-11561 New window
UDC:659.3:316.77(043.2)
COBISS.SI-ID:13684502 New window
NUK URN:URN:SI:UM:DK:SXUIRONH
Publication date in DKUM:07.09.2009
Views:12853
Downloads:424
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:DOCUMENTARY FILM AS A TOOL IN PROMOTION
Abstract:In this thesis the documentary as a way of promotion is presented. According to the theory of mass media and film we define the documentary as a category of visual expression based on the effort of various subcategories to “document” reality. The definition and characteristics of a documentary enable us to use it as an instrument for product or service promotion. Described is the process of a documentary production with the use of digital technology, which is divided into three production phases and represents the key to the content and technical production. With the analysis of an example we investigated optimal solutions for making a documentary for promotional purposes, which emerged as a result of this thesis.
Keywords:Mass media, mass communication, movie, documentary, documentary as an instrument of promotion, preproduction, production and postproduction


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