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Title:
ODLOČITVENI MODEL ZA DOLOČANJE TRŽNE ZANIMIVOSTI IZDELKA
Authors:
ID
Gale, Katarina
(
Author
)
ID
Rajkovič, Vladislav
(
Mentor
)
More about this mentor...
Files:
UNI_Gale_Katarina_2009.pdf
(544,28 KB)
MD5: 9A1FC9CF7C9DFD2F4EF6A063FF4571C2
PID:
20.500.12556/dkum/5630879b-0d17-44c1-8c7c-a34d6095f40c
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
V diplomski nalogi so obravnavana kovinska podnožja za pisarniško pohištvo. Za začetek smo izdelali analizo SWOT podjetja našega naročnika. Nato smo pregledali prodajni program in izbrali nekaj posameznih modelov nog. Za izbrane modele smo določili fazo življenjskega cikla v kateri se izdelek trenutno nahaja. Z pomočjo programa DEXi smo izdelali hierarhični odločitveni model za določitev tržne zanimivosti izdelka. Izdelali smo še drugi DEXi model za primerjavo naročnikovega izdelka s konkurenčnim.
Keywords:
Tržna zanimivost izdelka
,
življenjski cikel izdelka
,
odločitveni model
,
večparametrsko odločanje
,
DEXi
Place of publishing:
Kranj
Year of publishing:
2009
PID:
20.500.12556/DKUM-11640
COBISS.SI-ID:
6527251
NUK URN:
URN:SI:UM:DK:7PKM0UI2
Publication date in DKUM:
21.10.2009
Views:
1976
Downloads:
151
Metadata:
Categories:
FOV
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Secondary language
Language:
English
Title:
DECISION MODEL FOR EVALUATION OF PRODUCT'S MARKET ATTRACTIVENESS
Abstract:
Metallic bases for office furniture are considered in this dissertation. To get started, we made SWOT analysis of our client’s company. Then we reviewed sales program and chose a few models of individual table bases. For selected models we have determined the stage of life cycle in which the product is currently located. With the help of the program DEXi we designed a hierarchical decision-making model to determine the commercial attractiveness of the product. We also made another DEXi model, which helped us to compare our client’s product with competitive.
Keywords:
Product’s market attractiveness
,
life cycle of product
,
decision-making model
,
multi attribute decision making
,
DEXi
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