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Title:
NAČRTOVANJE TRŽNEGA KOMUNICIRANJA V MIKRO DRUŽINSKEM PODJETJU SOHA D.O.O.
Authors:
ID
Šoštarić, Tino
(
Author
)
ID
Završnik, Bruno
(
Mentor
)
More about this mentor...
Files:
VS_Sostaric_Tino_2009.pdf
(963,12 KB)
MD5: 5CE5A19E7205B1B1C51556F7A020876F
PID:
20.500.12556/dkum/8729af8d-bbcd-4425-abb1-5a04f9cbceb1
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Tržno komuniciranje je veščina, ki bi jo za lastno poslovno uspešnost morala obvladovati vsa podjetja. To velja za podjetja vseh velikosti in dejavnosti. Razpolagati s kakovostnimi izdelki ob konkurenčni ceni še ne pomeni gotovega uspeha. Trgu je potrebno te izdelke tudi prodati in temu služi tržno komuniciranje. Tržno komuniciranje je mnogokrat pogojeno s finančnimi sredstvi. Več teh sredstev pomeni boljše izhodišče pri planiranju celovitega tržnega komuniciranja in lahko vključuje več različnih orodij promocijskega spleta. A le pravilna in smotrna uporaba teh orodij pripomore k boljši prepoznavnosti in prodajni uspešnosti posameznega podjetja.
Keywords:
mikro podjetje
,
družinsko podjetje
,
komuniciranje
,
tržno komuniciranje
,
promocijski splet.
Place of publishing:
Slovenska Bistrica
Publisher:
[T. Šoštarić]
Year of publishing:
2009
PID:
20.500.12556/DKUM-11663
UDC:
339.138
COBISS.SI-ID:
10093084
NUK URN:
URN:SI:UM:DK:GDQIHNN9
Publication date in DKUM:
21.01.2010
Views:
2838
Downloads:
230
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
MARKETING COMMUNICATIONS PLANNING FOR A MICRO FAMILY BUSINESS SOHA D.O.O.
Abstract:
Marketing communications is a skill which should be for it's own success mastered by every business. This includes for all tipes of companies and their activities. The disposal of the quality goods and it's good price does not mean a definitive success. Companies have to sell those goods and that's the purpose of marketing communication. Marketing communications activites often depend on companies finances. More finances mean better starting-point when companies are planing marketing communications and also can include more instruments of marketing communications mix. But only correct and suitable usage of those instruments can contribute to better identity and companies success.
Keywords:
micro business
,
family business
,
communication
,
marketing communication
,
marketing communication mix
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