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Title:VIZIJA IN POSLANSTVO DRUŽINSKEGA PODJETJA MESARSTVO HERGA, D.O.O.
Authors:ID Pukšič, Kristijan (Author)
ID Duh, Mojca (Mentor) More about this mentor... New window
Files:.pdf VS_Puksic_Kristijan_2009.pdf (505,17 KB)
MD5: BE475D2A2A4739794B1BCF2F0BAEB23F
PID: 20.500.12556/dkum/937658d7-1868-41be-9179-7143369057ef
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem delu smo proučevali podjetje Mesarstvo Herga, d.o.o. in skupaj z vodstvom oblikovali predlog vizije in poslanstva. Gre za družinsko podjetje, ki je v zasebni lasti. Podjetje ima trenutno dve mesnici, od tega se ena nahaja na sedežu podjetja v Mezgovcih ob Pesnici, druga pa v trgovskem centru Tuš v Trnovski vasi. Podjetje je v zadnjem obdobju izvedlo več investicij na področju nabave novih strojev in opreme. Ob proučitvi prednosti in slabosti podjetja ter na podlagi proučitve priložnosti in nevarnosti, ki izhajajo iz okolja in ob proučitvi vrednot ključnih udeležencev podjetja smo skupaj oblikovali predlog vizije in poslanstva podjetja. Glavno vodilo podjetja je omogočiti kupcem nakup kvalitetnega »domačega« slovenskega mesa po sprejemljivih cenah. Podjetje je svojo vizijo zastavilo na podlagi širitve prodajnih trgov, saj si želijo v prihodnosti postati vodilni ponudnik kvalitetnega »domačega« slovenskega mesa na štajerskem področju.
Keywords:družinsko podjetje, razvoj podjetja, vrednote ključnih udeležencev podjetja, prednosti in slabosti podjetja, priložnosti in nevarnosti v okolju, poslanstvo, vizija
Place of publishing:Mezgovci ob Pesnici
Publisher:[K. Pukšič]
Year of publishing:2009
PID:20.500.12556/DKUM-11936 New window
UDC:334.72
COBISS.SI-ID:10073628 New window
NUK URN:URN:SI:UM:DK:ZFKJDVOK
Publication date in DKUM:14.12.2009
Views:5200
Downloads:777
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:VISION AND MISSION OF A FAMILY ENTERPRISE MESARSTVO HERGA, LTD.
Abstract:The topic of the diploma thesis is the company Mesarstvo Herga, ltd., and together with the company’s management we formed a proposal relating to its vision and mission. It is a privately owned family company which currently owns two butcher’s shops; one is located at the company head office in Mezgovci ob Pesnici, and the other is located in the Tuš shopping centre in Trnovska vas. Recently, the company made several investments in new machines and equipment. By examining the advantages and disadvantages of the company, studying the opportunities and threats originating from the environment and the values of key company participants, we formed a proposal relating to the company’s vision and mission. The main guideline of the company is to provide quality “home-produced” Slovenian meat at reasonable prices to the customers. The company established its guideline on the basis of selling market enlargement because it strives to become the leading supplier of quality “home-produced” Slovenian meat in the Styrian region.
Keywords:family company, company development, values of key company participants, company advantages and disadvantages, opportunities and threats of the environment, mission, vision


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