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Title:PLANIRANJE RAZVOJA BODOČEGA PODJETJA »Svečka d.o.o.« S POUDARKOM NA STRATEŠKEM MANAGEMENTU
Authors:ID Krajnc, Nataša (Author)
ID Štrukelj, Tjaša (Mentor) More about this mentor... New window
Files:.pdf VS_Krajnc_Natasa_2009.pdf (6,74 MB)
MD5: D830E26630FB8B3211A537BA379346A3
PID: 20.500.12556/dkum/0ea57e81-ed91-4992-a056-52c91aaf19b3
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomski nalogi smo na praktičnem primeru zamišljenega bodočega podjetja Svečka, d.o.o. poskušali predstaviti, kako pomembno in potrebno je dobro ter dolgoročno planiranje razvoja podjetja na ravni politike podjetja in strateškega managementa. Diplomsko delo smo sestavili tako, da smo na začetku predstavili podjetniško idejo, ter podjetje samo. Proučili smo dejavnike uspešnosti pri ustanavljanju bodočega podjetja, opredelili ustanovitveno in razvojno vizijo ter nadaljevali s planiranjem razvoja na ravni politike podjetja. Ugotovili in proučevali smo vrednote ključnih udeležencev podjetja, zanimalo nas je katere so prednosti in slabosti podjetja, pa tudi priložnosti in nevarnosti, ki mu pretijo iz okolja, v katerem bo poslovalo, kajti če je podjetje sposobno predvideti prihodnje dogajanje v okolju, se tudi lažje in pravočasno odziva na spremembe. Po planiranju razvoja na ravni politike podjetja smo nadaljevali s planiranjem razvoja bodočega podjetja na ravni strateškega managementa. Zapisali smo možne strategije in jih po njihovem ekonomskem vrednotenju tudi potrdili. Planiranje razvoja bodočega podjetja Svečka, d.o.o. smo zaključili s programom razvoja podjetja. Na podlagi vseh ugotovitev menimo, da je naložba v bodoče podjetje Svečka, d.o.o. smiselna in je realno uresničljiva.
Keywords:Podjetniška ideja, dejavniki uspešnosti, politika podjetja, strateški management, programiranje razvoja.
Place of publishing:Maribor
Publisher:[N. Krajnc]
Year of publishing:2009
PID:20.500.12556/DKUM-12088 New window
UDC:005.4
COBISS.SI-ID:10080284 New window
NUK URN:URN:SI:UM:DK:DGR5ZTNT
Publication date in DKUM:22.12.2009
Views:2687
Downloads:334
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:PLANNING THE DEVELOPMENT OF THE FUTURE COMPANY »Svečka, d.o.o.« AT THE LEVEL OF STRATEGIC MANAGEMENT
Abstract:In the degree we tried to present on a practical example, on a future company Svečka, d.o.o., how important and necessary is continuous planning of development of a company, on the level of its politics and strategic management. We made the task so, that in first part we present the company idea and company itself. We investigated the effectiveness factors in process of establishing a future company and defined a founding and development vision. We ascertained and examined the values of company’s key participants. Our interests were focused on the advantages end weaknesses of the company, but also opportunities and dangers, which could threaten from the environment in which it will operate. If the company is capable to foresee the future happenings in the environment, it will respond to all the changes quicker and easier. After we presented the growth planning on the basis of the company politics, we continued with the growth planning of the future company on the basis of strategic management. We listed the possible strategies and also confirmed them based on their economical evaluation. We concluded the development planning with a development program of a company. Based on all the presented statements, we believe that the investment in the future company Svečka, d.o.o. is reasonable and realizable.
Keywords:Company idea, factors of success, company politics, strategic management, development program.


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