| Title: | ETIČNO SPORNA PODROČJA OGLAŠEVANJA |
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| Authors: | ID Čauševič, Samira (Author)
ID Završnik, Bruno (Mentor) More about this mentor...  |
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| Files: |  VS_Causevic_Samira_2009.pdf (3,27 MB)
MD5: 5DF22E57EAC18BA78C4C27BF9E5B759A
PID: 20.500.12556/dkum/e3074b53-0163-4409-81fe-02313142e1a3
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | Osrednja tema diplomske naloge je prikrito oglaševanje. Multidisciplinaren pojav,ki ga zaznamuje neetičnost in neprofesionalnost vpletenih, želim pa preveriti zakaj se pojav, ki je zakonsko in samoregulativno prepovedan, pojavlja tako v vsakodnevnem, kot tudi v revijalnem tisku. |
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| Keywords: | Prikrito oglaševanje, mladostniki, oglaševanje, ženske revije, mediji |
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| Place of publishing: | Velenje |
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| Publisher: | [S. Čaušević] |
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| Year of publishing: | 2009 |
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| PID: | 20.500.12556/DKUM-12657 |
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| UDC: | 659.1 |
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| COBISS.SI-ID: | 10223900 |
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| NUK URN: | URN:SI:UM:DK:REOBADT0 |
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| Publication date in DKUM: | 19.05.2010 |
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| Views: | 3052 |
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| Downloads: | 508 |
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| Metadata: |    |
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| Categories: | EPF
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