PRIPRAVE NA POSLOVNI NASTOP

Grušovnik, Nataša

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Title:	PRIPRAVE NA POSLOVNI NASTOP
Authors:	ID Grušovnik, Nataša (Author) ID Mayer, Janez (Mentor) More about this mentor...
Files:	UNI_Grusovnik_Natasa_2010.pdf (1,07 MB) MD5: F2729DAECD3443A5B78B05DBD84CA962 PID: 20.500.12556/dkum/68eb5a05-9d8f-4f51-83d8-715f0db3de85
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	V sodobnem svetu se že skoraj na vsakem delovnem mestu srečamo s poslovno komunikacijo in raznimi predstavitvami poslovnih projektov, izdelkov ali storitev, zato je pomembno, da se za nastop primerno pripravimo in usposobimo. V tem diplomskem delu je predstavljeno poslovno komuniciranje, čigar namen je doseganje določenih ciljev, med katere zagotovo spada uspešen javni nastop ali predstavitev. Predstavljen je način, kako se lahko posameznik z učinkovitim usposabljanjem in pripravo na nastop znebi občutka manjvrednosti, zmanjša tremo in tako postane učinkovitejši pri poslovnem nastopanju. Problem, ki ga bomo v tem diplomskem delu obravnavali je, v kolikšni meri so za poslovno nastopanje usposobljeni zaposleni, ki imajo neposredne stike z notranjo javnostjo v organizaciji in poslovno javnostjo zunaj nje. Med seboj bomo primerjali dve po dejavnosti primerljivi podjetji, da bi ugotovili kakšne so razlike med njima. Rezultati raziskave diplomske naloge so pokazali, da obstaja kar nekaj dejavnikov, ki vplivajo na posameznikovo pripravo na poslovni nastop. Eden najpomembnejših je stopnja izobrazbe, ki močno vpliva na vsebinsko pripravo govorca na poslovni nastop, saj se zaposleni z višjo stopnjo izobrazbe vsebinsko bolj pripravijo na nastop kot tisti z nižjo stopnjo izobrazbe. Očitna razlika med podjetjema se je pokazala pri uporabi vizualnih pripomočkov za predstavitev. Zaposleni v podjetju Preftech bolj pogosto uporabljajo vizualne pripomočke pri predstavitvah ali nastopih kot zaposleni v podjetju Creatim Ržišnik Perc. Ravno tako pa je eden najpomembnejših dejavnikov starost nastopajočih, ki po dobljenih rezultatih močno vpliva na zanimivost nastopa ali predstavitve. V obeh podjetjih zaposleni, ki spadajo v višje starostne skupine, bolj poskrbijo za zanimivost nastopa kot tisti, ki spadajo v nižje.
Keywords:	poslovni nastop, komunikacija, poslovna komunikacija, predstavitev
Place of publishing:	Maribor
Year of publishing:	2010
PID:	20.500.12556/DKUM-12995
COBISS.SI-ID:	6630419
NUK URN:	URN:SI:UM:DK:IG7UTKK7
Publication date in DKUM:	12.04.2010
Views:	2390
Downloads:	427
Metadata:
Categories:	FOV
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Secondary language

Language:	English
Title:	PREPARATION FOR THE BUSINESS PERFORMANCE
Abstract:	In the modern world we meet with business communication and various promotions of commercial projects, products or services in almost every workplace. So it is very important that we are properly prepared and trained for the public appearance or presentation. This thesis presents business communication whose purpose is to achieve certain objectives which include, among other things, successful public appearance or presentation. The paper presents how an individual can get rid of a sense of inferiority and stage fright with effective training and preparation for public appearance, and thus becomes more effective in business performance. The problem that is discussed in this thesis is the extent of business performance among employees, who have direct contact with the business public within and outside of the organization. Two comparable companies are observed so that the differences between them can be determined. The results of the research have shown that there are quite a few factors that affect the individual's preparation for business performance; the most important being the level of education which strongly affects the substantive preparation of the speaker to his business performance, because employees with higher education level are more prepared as those with lower level of education. An evident difference between the two companies has also emerged in the use of visual help for the presentation. Employees of Preftech increasingly use visual help in presentations as company employees Creatim Ržišnik Perc. Moreover, one of the most important factors in the analysed presentations is the age of performers which strongly affects the quality of the appearance or presentation. In both companies employees who fall into higher age groups, prepare more interesting presentation as those belonging to the lower.
Keywords:	business performance, communication, business communication, presentation

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