ZAVEDANJE POMENA MARKETINGA V OSNOVNI ŠOLI

Potočnik, Damjana

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	ZAVEDANJE POMENA MARKETINGA V OSNOVNI ŠOLI
Authors:	ID Potočnik, Damjana (Author) ID Šprajc, Polona (Mentor) More about this mentor...
Files:	VS_Potocnik_Damjana_2010.pdf (585,49 KB) MD5: 13F9D9F132F5D05D48356F9E0893EB74 PID: 20.500.12556/dkum/fb129654-46c8-4b20-983c-bd270ee9dace
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Marketing v izobraževanju in marketing izobraževanja vključuje organizacijo, strukture in vedenje do uporabnikov. Ko govorimo o dejavnosti vzgoje in izobraževanja, imamo v mislih šolo kot organizacijo. Posebnost marketinga izobraževanja je v razumevanju izdelka oziroma storitve šole. Tako v šoli lahko razumemo kot izdelek izobraževalni program, kot celoto storitev pa vzgojno-izobraževalni proces ter vse dejavnosti šole, ki jih šola izvaja, da bi zadovoljila potrebe učencev in drugih odjemalcev. V diplomskem delu smo raziskovali koliko se vodstva osnovnih šol na področju Ljubljane zavedajo marketinga in v kakšni meri ga vključujejo v svoj letni delovni načrt. Iz raziskave v katero je bilo vključenih 30 od 46 osnovnih šol v Ljubljani, smo ugotovili, da se marketinške dejavnosti v ljubljanskih šolah kažejo pretežno v pridobivanju učencev, približevanju dnevnih dejavnosti šole potrebam zunanjih odjemalcev in drugih sekundarnih uporabnikov in komercializmu v šolah. Ravnatelji so v večini učitelji in predvidoma nikoli niso delali na področju marketinga. Njihova naloga je pedagoško vodenje šole, ki pa nima nič skupnega z marketingom. Ravnatelji bodo morali začeti resno razmišljati o marketinški usmerjenosti v smislu večje prepoznavnosti šol na različnih nivojih delovanja. V današnjem času hitrih sprememb in naprednih tehnologij bodo morali v šolah bolj prisluhniti uporabnikom in njihovim potrebam.
Keywords:	Marketing v izobraževanju, uporabniki, promocija šole, zavedanje marketinga, marketinško ačrtovanje
Place of publishing:	Maribor
Year of publishing:	2010
PID:	20.500.12556/DKUM-14118
COBISS.SI-ID:	6683923
NUK URN:	URN:SI:UM:DK:HHRWFNJF
Publication date in DKUM:	18.08.2010
Views:	2119
Downloads:	286
Metadata:
Categories:	FOV
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:	English
Title:	AWARNESS OF THE IMPORTANCE OF MARKETING IN PRIMARY SCHOOL
Abstract:	Marketing in education and education marketing include an organization, structures and behaviour towards users. When we talk about the education activity, we have in mind school as an organization. A particularity of education marketing lies in understanding the product i.e. School service. Thus in terms of school the educational programme can be considered the product, whereas the educational process and all school activities carried out by school to satisfy the needs of pupils and other customers can be considered the whole service. The aim of my diploma work was to study to what extent managements of schools on the territory of Ljubljana are aware of marketing, and to what extent they include it in their annual work plan. The findings of the study which included 30 of 46 primary schools in Ljubljana, show that marketing activities in Ljubljana schools are primarily manifested in acquiring pupils, adapting daily activities of schools to the needs of external customers and other secondary users, and commercialism in schools. The majority of headmasters are teachers who have probably never worked in the field of marketing. Their task is pedagogical management of schools, which has nothing in common with marketing. Headmasters will have to start thinking seriously about marketing orientation, in the sense of achieving greater recognition of schools on different levels of their operation. In the present time of quick changes and advanced technologies, schools will have to show more understanding for users and their needs.
Keywords:	Marketing in education, users, promotion of school, marketing awareness, marketing planning

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back