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Title:
ANALIZA TRGA UPORABNIKOV KOZMETIČNIH STORITEV
Authors:
ID
Majcen, Maja
(
Author
)
ID
Šprajc, Polona
(
Mentor
)
More about this mentor...
Files:
VS_Majcen_Maja_2010.pdf
(692,30 KB)
MD5: DDF7EB56C39B395A4B0A2FFD60826529
PID:
20.500.12556/dkum/d388d4fe-ebd1-4e04-bfa7-250684929a07
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
Izhodiščni cilj diplomske naloge je raziskava in analiza trga uporabnikov kozmetičnih storitev. V uvodnem delu so podani opredelitev problema, metodologija ter hipoteze, kar je bilo v pomoč pri izvedbi tržne raziskave. V teoretičnem delu sta predstavljena kozmetična dejavnost skozi marketinški splet 7 x P ter ciljno trženje. Del naloge smo namenili tudi strategiji trženja kozmetičnih storitev ter kakovosti in ugotavljanju zadovoljstva uporabnikov kozmetičnih storitev. Prepoznavnost trga kozmetičnih storitev smo prikazali na konkretnem primeru podjetja. V sklopu marketinškega informacijskega sistema (MIS) je prikazana tržna raziskava z analizo, sledijo odgovori na hipoteze ter zaključek in priporočila.
Keywords:
- kozmetična storitev - marketinški splet - kakovost kozmetičnih storitev - zadovoljstvo uporabnikov - anketni vprašalnik
Place of publishing:
Maribor
Year of publishing:
2010
PID:
20.500.12556/DKUM-14201
COBISS.SI-ID:
6683667
NUK URN:
URN:SI:UM:DK:JIAO9YSE
Publication date in DKUM:
18.08.2010
Views:
4524
Downloads:
1362
Metadata:
Categories:
FOV
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Secondary language
Language:
English
Title:
MARKET ANALYSIS OF COSMETICS SERVICES USERS
Abstract:
The goal of this diploma is the research and analysis of the market of cosmetic services users. The introduction contains definition of the problem, methodology and hypotheses, which provided the necessary help with the execution of the market research. The theoretical part contains a presentation of cosmetology through the extended marketing mix 7P's and target marketing. A part of this paper was also devoted to the strategy of marketing cosmetic services and quality, as well as research of cosmetic services user's satisfaction. The recognition of cosmetics services market has been demonstrated on a concrete example of a company. A market research and analysis is presented in connection to marketing information system (MIS), followed by answers to hypotheses, conclusion and recommendations.
Keywords:
- cosmetic service - marketing mix - cosmetic services quality - user satisfaction - questionnaire
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