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Title:MANAGEMENT DOGODKOV NA PRIMERU NIKE KONVENCIJE
Authors:ID Kapić, Sara (Author)
ID Ferjan, Marko (Mentor) More about this mentor... New window
Files:.pdf UNI_Kapic_Sara_2010.pdf (2,15 MB)
MD5: 85AB2F6FFC1DB6FBD72C31EF49778AF1
PID: 20.500.12556/dkum/41162adf-a044-4e9e-8ead-890b94fe4c78
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:V diplomski nalogi je predstavljen potek ustvarjanja in izvedbe dogodka, ki zajema številne aktivnosti, in sicer na primeru Nike konvencije. Namen diplomske naloge je namreč podati kritično oceno izvajanja aktivnosti, z namenom ugotoviti, katere aktivnosti bi se v okviru upravljanja z dogodkom lahko izpeljale boljše in podati predloge za uspešnejšo zasnovo in organizacijo naslednje Nike konvencije. Na podlagi posnetka je ugotovljeno, da je pri organizaciji, vodenju, izvedbi in nadzoru prihajalo do različnih manjših težav, sicer pa sta si naročnik in izvajalec postavila merljive cilje, odgovornosti pri izvedbi so bile uravnotežene, komunikacija je potekala nemoteno, kar je pomembno vplivalo na uspeh dogodka v celoti. Žal je vrednotenje dogodka potekalo le na podlagi ustnih izjav gostov in zagotovila agencije, zato naročnik ne more natančno ovrednotiti zadovoljstva nad dogodkom.
Keywords:– tržno komuniciranje, – dogodek, – upravljanje dogodka, – projektna skupina pri izvajanju dogodkov.
Place of publishing:Maribor
Year of publishing:2010
PID:20.500.12556/DKUM-14265 New window
COBISS.SI-ID:6693395 New window
NUK URN:URN:SI:UM:DK:NZDLFD0I
Publication date in DKUM:25.08.2010
Views:2636
Downloads:1079
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:EVENT MANAGEMENT CASE OF NIKE CONVENTION
Abstract:The thesis covers the course of creating and organizing an event which covers many activities and is based on the Nike convention. The purpose of this thesis is to give a critical assessment of the implementation of activities in event organization. Firstly by evaluating which of these activities could have been improved in the course of managing the event and secondly by giving proposals on how to improve the design and organization of the next Nike convention. Based on recorded video material of the event the following conclusions were made. There were minor issues regarding organization, leadership, realisation and control of the event. However the client and the contractor had set measurable objectives and the responsibilities for event realisation were equally balanced. Furthermore communication between the two parties was smooth which had a significant impact on the success of the event in its entirety. Unfortunately the evaluation of the event took place only on verbal accounts of guests and claims by the organizing agency. Therefore the client can not precisely evaluate the customer satisfaction over the event.
Keywords:- marketing communication - event - event management - event realisation project group


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