MARKETING V KULTURI

Fanedl, Špela

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	MARKETING V KULTURI
Authors:	ID Fanedl, Špela (Author) ID Pisnik Korda, Aleksandra (Mentor) More about this mentor...
Files:	UNI_Fanedl_Spela_2010.pdf (846,71 KB) MD5: 6A96C6A658D6AA6AC6856206D22A1899 PID: 20.500.12556/dkum/c376f52d-c275-4bb5-9899-5837e9b601d3
Language:	Slovenian
Work type:	Final seminar paper
Organization:	EPF - Faculty of Business and Economics
Abstract:	Diplomsko delo obsega področje marketinga v NPO na področju kulture. Teoretičen del obravnava, kaj sploh NPO so, njihove značilnosti, delitev in razliko med NPO in profitnimi organizacijami. Naslednje poglavje se nanaša na marketing NPO; kaj sploh marketing je, značilnosti marketinga NPO, problemi, ki se pojavljajo pri izvajanju marketinga v NPO ter pogoste kritike uporabe tega koncepta. Nato je predstavljen koncept marketing miksa naravni 4P na primeru NPO v kulturi. Empirične del zajema obravnavo štirih NPO na področju kulture v Mariboru, s pomočjo metode globinskega intervjuja. Obravnava posameznih organizacij zajema vse aktivnosti, ki se v teh organizacijah izvajajo in so vezane na njihove marketinške aktivnosti. Od preteklega delovanja, sedanjega delovanja, vizije za prihodnost, ki se nanaša predvsem na leto 2012, ko bo Maribor evropska prestolnica kulture.
Keywords:	neprofitne organizacije, zasebne in javne neprofitne organizacije, kultura, marketing, marketing v neprofitnih organizacijah, strateški marketing, prednosti in kritike marketinga v kulturi, marketinški splet.
Place of publishing:	Maribor
Publisher:	[Š. Fanedl]
Year of publishing:	2010
PID:	20.500.12556/DKUM-14833
UDC:	339.138
COBISS.SI-ID:	10464028
NUK URN:	URN:SI:UM:DK:QJY8AS8L
Publication date in DKUM:	06.12.2010
Views:	2585
Downloads:	309
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:	English
Title:	Marketing in culture
Abstract:	Paper refers on marketing in non- profit cultural organizations. Theoretical part deals with, what non- profit organizations are, their characteristics, classification and differences between non- profit and profit organizations. The next chapter refers on a marketing in non- profit organizations. Includes what marketing is, characteristics of marketing in non- profit organizations in the area of culture, problems that are encountered in the marketing implementation in those organizations and critics that are often mentioned. Marketing mix koncept is also presented on an example of non- profit cultural organizations in Maribor. Empirical part is dealing with four non-profit organizations in the area of culture in Maribor by the method of depth interviewing. Consideration of individual organizations covers all the activities that are perform in these organizations and all the activities that are linked to their marketing. From the previous operation, the current work, a vision for the future, which focuses on the year 2012 when the Maribor is going to be European capital of culture.
Keywords:	non-profit organizations, private and public non-profit organizations, culture, marketing, marketing in non-profit organizations, strategic marketing, advantages and critics of marketing in culture, marketing mix.

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back