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Title:
NAČRTOVANJE MEDIJEV
Authors:
ID
Dedić, Nejra
(
Author
)
ID
Pisnik Korda, Aleksandra
(
Mentor
)
More about this mentor...
Files:
VS_Dedic_Nejra_2010.pdf
(844,39 KB)
MD5: 80FF2C3BF4E4F798DDF19302CB7FE439
PID:
20.500.12556/dkum/4d8567fe-e794-4034-9fa3-fdc9f26da951
Language:
Slovenian
Work type:
Final seminar paper
Organization:
EPF - Faculty of Business and Economics
Abstract:
Mediji so del našega vsakdanjika in življenja brez medijev si ne bi mogli več predstavljati, še posebej je to pomembno za podjetja. Tako kot vsaka druga stvar imajo tudi mediji pozitivno in negativno stran.
Keywords:
Ključne besede: načrtovanje
,
mediji
,
marketinško komuniciranje
,
oglaševanje.
Place of publishing:
Velenje
Publisher:
[N. Dedić]
Year of publishing:
2010
PID:
20.500.12556/DKUM-15010
UDC:
659.1
COBISS.SI-ID:
10528284
NUK URN:
URN:SI:UM:DK:TZKKOPL4
Publication date in DKUM:
20.01.2011
Views:
2441
Downloads:
256
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
MEDIA PLANNING
Abstract:
They are part of our every day life and we cannot imagine our lives without them. Media are especially important for the companies. However, everything has a good and a bad side, media included.
Keywords:
planning
,
media
,
marketing communication
,
advertising.
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