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Title:ANALIZA PRIVLAČNOSTI TURŠKEGA TRGA ZA PODJETJA IZ SLOVENIJE
Authors:ID Ikanović, Azra (Author)
ID Jurše, Milan (Mentor) More about this mentor... New window
Files:.pdf UNI_Ikanovic_Azra_2010.pdf (250,01 KB)
MD5: 83F694CDA390277A7C6E105FD506B72A
PID: 20.500.12556/dkum/1a904e2d-92dc-4c06-9173-99d1aafc843f
 
Language:Slovenian
Work type:Final seminar paper
Organization:EPF - Faculty of Business and Economics
Abstract:V delu diplomskega seminarja smo analizirali privlačnost turškega trga za slovenska podjetja. Dokazali smo, da brez detajlne analize tržnega in družbenoekonomskega okolja, podjetje ne more pričakovati uspeha na tujemu trgu. Te analize smo naredili za turški trg. Gospodarski kazalci in statistike dosedanjega poslovanja s Slovenijo so nam pomagali izvedeti kakšen obseg poslovanja lahko pričakujemo v prihodnosti. Pokazali smo zakaj in na katerih področjih je Turčija zanimiva za slovenskega tržnika. Svoje cilje smo potrdili s praktičnim primerom slovenskega podjetja Gorenje, ki uspešno posluje na turškem trgu.
Keywords:družbenoekonomsko okolje, Evropska unija, mednarodno poslovanje, mednarodni marketing, slovenski trg, tržno okolje, turški trg
Place of publishing:Maribor
Publisher:[A. Ikanović]
Year of publishing:2010
PID:20.500.12556/DKUM-15546 New window
UDC:339.5
COBISS.SI-ID:10458396 New window
NUK URN:URN:SI:UM:DK:JH9WG7NO
Publication date in DKUM:03.12.2010
Views:1977
Downloads:214
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:ANALYSIS OF ATTRACTIVENESS OF TURKISH MARKET FOR SLOVENIAN COMPANIES
Abstract:While doing this diploma paper, we have analyzed the attractiveness of the Turkish market for Slovenian companies. We proved that, without a detailed analysis of the market and socioeconomic surroundings, a company cannot expect success at foreign market. We have done this analysis for the Turkish market. Economic data and statistics of doing business with Slovenia so far have helped us find out what amount of business to expect in the future. We showed why and in which areas Turkey is interesting for Slovenian companies. We confirmed our aims using the practical example of the Slovenian company Gorenje that successfully does business at the Turkish market.
Keywords:socioeconomic environment, European Union, international trade, internatonal marketing, Slovenian market, market environment, Turkish market


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