PRIMERJALNA ANALIZA SPLETNIH STRANI PETIH VEČJIH ŽIVILSKIH TRGOVIN

Čonč, Laura

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	PRIMERJALNA ANALIZA SPLETNIH STRANI PETIH VEČJIH ŽIVILSKIH TRGOVIN
Authors:	ID Čonč, Laura (Author) ID Bobek, Samo (Mentor) More about this mentor...
Files:	VS_Conc_Laura_2010.pdf (2,93 MB) MD5: EE4832A30F800CB5A32C31B30551FB54 PID: 20.500.12556/dkum/10e61307-3a71-4405-8177-e8ad42971a58
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V diplomski nalogi, z naslovom Primerjalna analiza spletnih strani petih večjih živilskih trgovin, smo analizirali spletne strani petih živilskih trgovin, za katere menimo, da so v Sloveniji najbolj obiskane. V uvodnem delu smo s številnimi definicijami najprej pojasnili pojem elektronskega poslovanja in opisali njegov razvoj, ki se je začel že v šestdesetih letih. V nadaljevanju smo opisali še vrste elektronskega poslovanja, njegove prednosti in slabosti, varnost in tveganja na področju elektronskega poslovanja, ekonomske vplive elektronskega poslovanja, dinamiko in perspektive ter pravno ureditev elektronskega poslovanja v Sloveniji. Elektronsko poslovanje nam je prineslo številne prednosti, kot so enostavnejši dostop do koristnih informacij, nižji stroški, manjša možnost napak, globalizacija trga in še marsikaj. Pri prehodu na elektronsko poslovanje pa je najpomembnejše zagotavljanje varnosti in zaščita podatkov. Za varnost pri poslovanju tako poskrbimo z različnimi varnostnimi storitvami in metodami, kot so kriptografija, šifriranje, elektronski podpis, gesla, digitalni certifikat, požarni zid, pametna kartica ter mnoge druge. Pri elektronskem poslovanju pa ne smemo pozabiti na elektronsko pošto, ki je najbolj razširjen način elektronskega sporočanja in omogoča uporabnikom hitro in cenovno ugodno pošiljanje in sprejemanje sporočil. V drugem delu diplomske naloge smo opredelili spletno stran, opisali vrste, tipe, elemente in strukture spletnih strani, ter ugotovili kdaj lahko rečemo, da je spletna stran slaba. Kot pri elektronskem poslovanju smo tudi tukaj opisali prednosti in priložnosti, ki jih nudijo spletne strani uporabnikom. Kot enega izmed tipov spletnih strani lahko omenimo spletno trgovino, ki jo ima tudi trgovina Mercator. Spletna trgovina omogoča nakup izdelkov preko spleta. Koristi, ki jih imajo potrošniki od spletne trgovine pa so na primer večja izbira, nižje cene, udobnost izbiranja, kupovanja in dostave, boljša informiranost in druge. V zadnjem delu diplomske naloge pa smo naredili na podlagi določenih kriterijev primerjalno analizo spletnih strani petih živilskih trgovin in sicer: Mercator d.d., Tuš d.d., Spar d.o.o., Lidl d.o.o in Hofer d.o.o.. Za primerjavo smo uporabili kriterije za oblikovanje spletnih strani kot so oblikovna podoba, vsebina, tehnologija, interaktivnost, navigacija, in uporabnost. Poleg teh kriterijev pa smo primerjali še ponudbo trgovin, saj menimo, da je bistvenega pomena za kupce in ostale obiskovalce spletnih strani.
Keywords:	elektronsko poslovanje, prednosti in slabosti, varnost elektronskega poslovanja, zakon o elektronskem poslovanju, elektronska pošta, spletna stran, spletna trgovina, analiza spletnih strani
Place of publishing:	Petrovče
Publisher:	[L. Čonč]
Year of publishing:	2010
PID:	20.500.12556/DKUM-16041
UDC:	004.738.5
COBISS.SI-ID:	10469148
NUK URN:	URN:SI:UM:DK:R2NU5O1G
Publication date in DKUM:	08.12.2010
Views:	4545
Downloads:	649
Metadata:
Categories:	EPF
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:	English
Title:	A COMPARATIVE ANALYSIS OF THE WEB PAGES OF FIVE LARGER GROCERY STORES
Abstract:	In this diploma thesis, entitled Comparative Analysis of Web Pages of Five Larger Grocery Stores, we analyzed the web pages of five grocery stores which we believe are the most visited. In the introductory part, we collected numerous definitions of electronic commerce to arrive at a good understanding of the term and described its development, which began already in the 1960s. We also described the types of electronic commerce, the pros and cons, security and potential risks, its economic influences, dynamics and perspectives, and legal regulation in Slovenia. Electronic commerce has many advantages such as easier access to useful information, lower costs, less possibility for mistakes, market globalization etc. The most important aspect of electronic commerce is security and data protection. This is achieved by using various security services and methods such as cryptography, encoding, electronic signatures, passwords, digital certificates, firewalls, smart cards and others. When it comes to electronic commerce it is also important to mention e-mail which is the most widely used method of electronic messaging and enables quick and cost effective message exchange. In the second part, we defined the term web page, described different types of web pages, its elements and structure, and determined web page evaluation criteria. Similarly as with electronic commerce, we have here also enumerated the advantages for users. One of the types of web pages we will look more closely at is an online store, which is also offered by Mercator. An online store enables the purchase of products online. The advantages for customers include a wider assortment of products, lower prices, the comfort of shopping at home, delivery, better informedness and others. The last part of the thesis is a comparative analysis of web pages of five larger grocery stores based on the evaluation criteria described in the second part. The five grocery stores included in the analysis are Mercator d.d., Tuš d.d., Spar d.o.o., Lidl d.o.o. and Hofer d.o.o. To evaluate the quality of a web page we used different web page design criteria such as criteria for layout, content, technologies, interactivity, navigation and usefulness. We also compared the variety of products being offered since we believe this is crucial information for the customers and other web page visitors.
Keywords:	electronic commerce, pros and cons, electronic commerce safety, electronic commerce act, e-mail, web page, online store, web page analysis

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back