ANALIZA REZULTATOV ANKET POTROŠNIKOVEGA NAKUPA EKOLOŠKEGA PRAŠIČJEGA MESA

Sušec, Suzana

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Title:	ANALIZA REZULTATOV ANKET POTROŠNIKOVEGA NAKUPA EKOLOŠKEGA PRAŠIČJEGA MESA
Authors:	ID Sušec, Suzana (Author) ID ŠKORJANC, DEJAN (Mentor) More about this mentor...
Files:	VS_Susec_Suzana_2010.pdf (901,92 KB) MD5: 5E6D694598EF9D446C5253CE63D3FDD5 PID: 20.500.12556/dkum/a0c04053-1532-445d-b995-2212a9a6dfb1
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	FKBV - Faculty of Agriculture and Life Sciences
Abstract:	V letu 2008 smo na slovenskem Štajerskem opravili raziskavo o potrošnikovem vedenju pri odločanju za nakup mesa ekološko rejenih prašičev in kaj vpliva na njihovo osebno odločitev. Odločili smo se za najbolj temeljito obliko anketiranja, to je individualno (osebno) anketiranje, saj zagotavlja najboljšo komunikacijo med anketirancem in anketarjem. Uporabili smo vzorec 100 naključno izbranih potrošnikov. Vsakemu anketirancu smo pojasnili, kakšen je namen anketnega vprašalnika in mu zagotovili anonimnost. Anketni vprašalnik je bil razdeljen na dva sklopa vprašanj, prvi sklop vprašanj se je nanašal na uživanje mesa, drugi pa na demografske spremenljivke, kot so spol, starostna struktura, izobrazbena raven, število članov gospodinjstva ter ocena življenjskega standarda. Ugotovljeno je bilo, da slaba polovica anketiranih ne uživa ekološko pridelane hrane. Tisti, ki uživajo tovrstno hrano, pa posegajo po njej zelo redko. Kar 81 % anketiranih še ni poskusilo mesa ekološko rejenih prašičev. Pri 18 % vprašanih, ki pa so zaužili to meso, jih večina opazi razliko med mesom prašiča iz intenzivne in ekološke reje. Raziskavo smo izvedli v obliki anketnih vprašalnikov.
Keywords:	potrošnikovo vedenje, ekološko prašičje meso, anketni vprašalnik, individualno anketiranje, demografske spremenljivke
Place of publishing:	Maribor
Year of publishing:	2010
PID:	20.500.12556/DKUM-16054
NUK URN:	URN:SI:UM:DK:UZOACO0A
Publication date in DKUM:	15.10.2010
Views:	3915
Downloads:	380
Metadata:
Categories:	FKBV
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Secondary language

Language:	English
Title:	Analysis of the survey results of consumer purchase of organic pig meat
Abstract:	In Štajerska region we conducted a study during 2008 that looked at consumer behaviour and influences involved on the decision to buy organically raised pigs. We opted for the most thorough survey form, which is an individual (personal) survey; it provides the best communication between interviewee and interviewer. We used a sample of 100 randomly selected consumers. We explain the purpose of the survey to each subject and assured them anonymity. The survey was divided into two sets of questions; the first set of questions was concerned with the consumption of meat; the other set of questions was about demographic variables such as gender, age structure, educational level, number of household members, and assessment of living standards. It was found that less than half subjects do not consume organic food. As for those who consume this kind of food, they do it rarely. 81% of subjects have not even tried meat from organically raised pigs. As for 18% of subjects who have eaten organic meat, most of them noticed the difference between the meat from farmed pigs and organically raised pigs. The research was conducted in a questionnaires form.
Keywords:	consumer behaviour, organic pig meat, questionnaire, personal survey, demographic variables

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