Mlekomat - nova možnost za prodajo svežega mleka

Golčman, Urška

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Title:	Mlekomat - nova možnost za prodajo svežega mleka
Authors:	ID Golčman, Urška (Author) ID Stajnko, Denis (Mentor) More about this mentor...
Files:	VS_Golcman_Urska_2010.pdf (690,37 KB) MD5: 26B7BF28A40D4ABBAD9C4B60C1DB0DEE PID: 20.500.12556/dkum/40ebff15-3270-44dd-b430-df9fdb476b75
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	FKBV - Faculty of Agriculture and Life Sciences
Abstract:	V diplomski nalogi smo v anketi proučevali, kako uporabniki mlekomatov ocenjujejo sveže mleko v primerjavi s pasteriziranim trgovinskim mlekom in kakšna se jim zdi osveščenost o teh, v Sloveniji že razširjenih avtomatskih napravah najsodobnejše tehnologije za prodajo svežega mleka. Na mlekomatih kmetije Lavbič smo z anketo ugotovili, da se za nakup mleka na mlekomatu odloča 44 % oseb moškega in 56 % ženskega spola, da je bilo kar 48 % anketirancev starih med 20 in 50 let, da je kar 50 % anketiranih zaključilo srednjo šolo, 34 % anketirancev je zaključilo osnovno šolo in 16 % anketiranih je imelo končano višjo oziroma visoko šolo. Zanimivo je bilo, da je kar 62 % anketirancev izvedelo za mlekomat od svojcev in prijateljev in le 38 % iz reklamnih oglasov. 92 % anketirancev je mnenja, da je mleko iz mlekomata v primerjavi s trgovinskim, bolj okusno in sveže, 8 % pa jih meni, da je mleko iz mlekomata dobro. 96 % anketiranih je prepričanih v to, da je sveže mleko bolj zdravo kot pasterizirano in kar 84 % jih meni, da se za nakup mleka na mlekomatu odloča premalo ljudi, ker je premalo poznano.
Keywords:	mleko, avtomat, starostna struktura, anketa, kvaliteta
Place of publishing:	Maribor
Year of publishing:	2010
PID:	20.500.12556/DKUM-16055
NUK URN:	URN:SI:UM:DK:TKKEBRUX
Publication date in DKUM:	15.10.2010
Views:	3462
Downloads:	411
Metadata:
Categories:	FKBV
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Secondary language

Language:	English
Title:	Milk machine- A new possibility for selling fresh milk
Abstract:	This diploma thesis has been done on the basis of a questionnaire where we examined how the users of raw milk vending machines rated fresh milk in comparison with pasteurized milk sold in shops, and how well did they think people in Slovenia are informed of these modern technological automatic machines for selling fresh milk which are already in use. The results of the questionnaire completed by the people using the raw milk vending machine of the Lavbič farm have shown that 44 % of men and 56 % of women decide to buy milk on raw milk vending machines. As much as 48 % of all surveyed were between 20 and 50 years old, and 50 % of all had finished secondary school, 34 % primary school and 16 % higher education. It is interesting that 62 % of the surveyed found out about the raw milk vending machine from their relatives or/and friends, and only 38 % from commercials and advertisements. 92 % of the surveyed think that milk from the raw milk vending machine is tastier and fresher in comparison with that from shops, while 8 % think that this milk is good. 96 % of the surveyed are sure that fresh milk is healthier than pasteurized, and 84 % think that too little people are buying milk on a raw milk vending machine due to its too small recognition.
Keywords:	milk, a vending machine, age structure, questionnaire, quality

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