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DKUM
EPF - Faculty of Business and Economics
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Faculty of Logistics, Celje, Krško
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Title:
KOMUNIKACIJA V PROCESU PRODAJE AVTOMOBILA ZNAMKE BMW
Authors:
ID
Černivec, David
(
Author
)
ID
Ferjan, Marko
(
Mentor
)
More about this mentor...
Files:
UNI_Cernivec_David_2010.pdf
(1,65 MB)
MD5: F908E35734B6556CD49980E466A1FC84
PID:
20.500.12556/dkum/5516fbe8-9fd7-44de-84d5-27360e9a3595
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
V diplomskem delu smo raziskali in predstavili potek komunikacije v procesu prodaje avtomobilov znamke BMW v podjetju Avtohiša Malgaj d.o.o., BMW Malgaj Kranj. Ugotavljali smo ali je prodajna strategija ustrezna, kje nastajajo problemi ter kaj bi bilo potrebno spremeniti in kaj dodati. Zanimal nas je predvsem odnos med kupcem in prodajalcem, ki s svojo komunikacijo kot glavno sredstvo s katero prodajo uspešno izpelje. To smo izvedli na podlagi opazovanja med delom v podjetju, spraševanja zaposlenih in izvedbe ankete med kupci.
Keywords:
marketing
,
prodaja
,
komuniciranje
Place of publishing:
Kranj
Year of publishing:
2010
PID:
20.500.12556/DKUM-16228
COBISS.SI-ID:
6801683
NUK URN:
URN:SI:UM:DK:BEOE0DRX
Publication date in DKUM:
20.01.2011
Views:
2553
Downloads:
319
Metadata:
Categories:
FOV
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Secondary language
Language:
English
Title:
COMMUNICATION IN THE PROCESS OF SELLING BMW CARS
Abstract:
In our diploma work we researched and presented the methods of communication in the process of selling BMW cars by the Avtohiša Malgaj company, which is part of the Malgaj group. We analysed the success of the current selling strategy, focusing on sources of potential communication gaps, features which can be left out and any features which need to be added or elaborated upon. Our main interest has been the relationship between the seller and the client, and consequently the successful communication between the two, which results in a sale. We achieved this with observation of work, questioning of employees and with survey implementation.
Keywords:
marketing
,
sale
,
communication
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