ORGANIZIRANJE ELEKTRONSKEGA PRODAJNEGA POSLOVANJA

Kresojević, Danijela

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Title:	ORGANIZIRANJE ELEKTRONSKEGA PRODAJNEGA POSLOVANJA
Authors:	ID Kresojević, Danijela (Author) ID Potočan, Vojko (Mentor) More about this mentor...
Files:	UNI_Kresojevic_Danijela_2010.pdf (325,26 KB) MD5: 591D436CA668EF4798F76DF123E3C1D1 PID: 20.500.12556/dkum/55d06ffa-b09d-4bd4-b96a-77b59c087a6c
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Sodobna podjetja so v vedno večji meri odvisna od sposobnosti prilagajanja hitrim spremembam, ki so povezane z informacijami in s hitrostjo njihovega pretoka. Obvladovanje velikega števila informacij ni enostavno, vendar je za današnji čas nujno. Pomembno orodje pri tem je elektronsko poslovanje. Internet je, kot nov komunikacijski medij, prinesel silovit napredek. Z razvojem interneta pa se je razvilo tudi elektronsko poslovanje, s katerim se povečuje hitrost poslovanja, dostopni postajajo kupci in trgi izven nacionalnih, časovnih in fizičnih meja. Znižujejo se cene izdelkov in storitev zaradi vse nižjih stroškov takšnega poslovanja. Uporabnikom omogoča pridobivanje pomembnih informacij, izobraževanje, omogoča pa tudi opravljanje nakupov. Podjetja lahko internet uporabijo kot novo tržno pot. Za podjetja so poglavitne prednosti predvsem večje število kupcev, lažji in hitrejši vstop na tuje trge, nižji stroški poslovanja in hitrejše izvajanje poslovnih procesov. Elektronska prodaja odpira podjetjem številne poslovne priložnosti, omogoča nastanek novih tržnih niš oziroma krepi poslovanje na obstoječih tržnih segmentih. E-prodaja pomeni neposredno, interaktivno povezovanje s kupci, ki omogoča podjetjem pridobivanje koristnih podatkov s pomočjo elektronskih medijev. Podjetja lahko na osnovi obsežnega zbiranja podatkov ob uporabi analitičnih in statičnih metod ugotavljajo navade, želje in interese posameznih kupcev. Z ustrezno prilagoditvijo tržnih pobud jim nato ponudijo tiste izdelke in storitve, ki jih najbolj potrebujejo. Elektronsko poslovanje ima tudi slabosti, kot so kraja podatkov, hitro spreminjajoča se tehnologija, draga infrastruktura, pomanjkanje izobraženih kadrov itn. Skeptičnost glede takšnega načina poslovanja in prodaje obstaja na strani kupcev in na strani podjetij, ki ne marajo sprememb in zato niso pripravljena reorganizirati obstoječega poslovanja ter v podjetju uvesti elektronsko poslovanje. Takšna podjetja bodo morala uvideti, da je nujno slediti trendom in zahtevam, ki jih narekujejo kupci in tržišče.
Keywords:	elektronsko poslovanje, internet, elektronska prodaja, poslovni procesi, kupci
Place of publishing:	Maribor
Publisher:	[D. Kresojević]
Year of publishing:	2010
PID:	20.500.12556/DKUM-16232
UDC:	005.7
COBISS.SI-ID:	10471452
NUK URN:	URN:SI:UM:DK:1UXT3VZG
Publication date in DKUM:	10.12.2010
Views:	1437
Downloads:	107
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	ORGANISING OF ELECTRONIC SALES BUSINESS
Abstract:	Modern companies are highly dependent on the ability to adapt rapidly to changes, associated with information and speed of their movement. Managing a large amount of information is not easy, but it is essential for our times. A important tool in this is the electronic business. The Internet, as a new communications medium, delivered a dynamic progres. Internet has enabled the development of electronic business, which increases the speed of business, customers are becoming available to markets outside the national, temporal and physical boundaries. Due to lower operating costs of such business, the prices of products and services are reducing. Internet allows users to obtain relevant information, education and allows them to make purchases. Companies can use the Internet as a new marketing path. For companies, the main advantages are a greater number of customers, easier and quicker access to foreign markets, lower operational costs and a quicker implementation of business processes. Electronic sale raises a number of business opportunities, the emergence of new market niches and reinforces business on the existing market segments. Electronic selling is a direct, interactive link with customers, which allows companies to obtain useful information through electronic media. Based on extensive data collection using static methods and methods of analysis, companies can identify habits, preferences and interests of individual customers. With appropriate marketing initiatives companies can offer those products and services the customers need most. However, electronic business also has some disadvantages like stealing data, the rapid-changing technology, expensive infrastructure, the lack of high-skilled workers etc. Not only customers but also companies are skeptical about electronic business and sales. This applies especially to companies who do not like changes and are therefore not prepared to reorganize the existing business operations. Such companies will have to realize that it is necessary to follow the trends and requirements imposed by customers and market.
Keywords:	electronic business, internet, electronic sale, business processes, customers

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