| Title: | PRIMERJAVA DVEH ZDRAVILIŠČ-TERME ROGAŠKA IN TERME TUHELJ |
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| Authors: | ID Vnučec, Tanja (Author)
ID Lebe, Sonja Sibila (Mentor) More about this mentor...  |
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| Files: |  VS_Vnucec_Tanja_2010.pdf (809,37 KB)
MD5: 02EE25EDC5456C919E9C0B7F628779EA
PID: 20.500.12556/dkum/76c40a90-0f3e-43ed-b03a-b8524f8129b7
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| Language: | Slovenian |
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| Work type: | Final seminar paper |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | V delu diplomskega seminarja z naslovom »Primerjava dveh zdravilišč — Terme Rogaška in Terme Tuhelj« smo želeli ugotoviti ali je dosedanja ponudba omenjenih term optimalna ali bi bilo bolje, da svojo ponudbo specializirajo in se posvetijo samo določenim segmentom ter s tem izboljšajo tudi konkurenčnost in položaj na trgu. |
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| Keywords: | zdraviliški turizem, hotelski management, Terme Rogaška, Terme Tuhelj, segmentacija, specializacija, zadovoljstvo kupcev |
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| Place of publishing: | Rogaška Slatina |
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| Publisher: | [T. Vnučec] |
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| Year of publishing: | 2010 |
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| PID: | 20.500.12556/DKUM-16286 |
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| UDC: | 338.48 |
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| COBISS.SI-ID: | 10534940 |
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| NUK URN: | URN:SI:UM:DK:EI82U80F |
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| Publication date in DKUM: | 25.01.2011 |
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| Views: | 2757 |
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| Downloads: | 289 |
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| Metadata: |    |
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| Categories: | EPF
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