THE INFLUENCE OF GLOBALIZATION ON THE EMERGENCE OF ORGANIZATIONAL INNOVATION

Piber, Barbara

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	THE INFLUENCE OF GLOBALIZATION ON THE EMERGENCE OF ORGANIZATIONAL INNOVATION
Authors:	ID Piber, Barbara (Author) ID Rajkovič, Vladislav (Mentor) More about this mentor... ID Kaminska-Labbé, Renata (Comentor)
Files:	MAG_Piber_Barbara_2010.pdf (652,07 KB) MD5: 4DD1B649894A62C957F5DD84B2C2FFB6 PID: 20.500.12556/dkum/1b029fa4-c36f-46ef-adbd-5f34b850ffe0
Language:	Slovenian
Work type:	Master's thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Globalno okolje je v zadnjih treh dekadah dobilo izziv oblikovanja svetovnega gospodarstva. Podjetja morajo biti bolj inovativna in morajo imeti inovativne rešitve, da lahko preživijo in konkurirajo na svetovnem trgu. Izziv oddelka za raziskave in razvoj je, da morajo organizacije, ki zahtevajo inovativnost za razvoj svojih izdelkov, vlagati v trajnostne raziskave in razvoj, vendar vse to ne zagotavlja, da se bo naložba tudi izplačala v smislu tržnih izdelkov. Namen te raziskave je bila preiskava nastanka novih organizacijskih oblik inovacij in strategije, ki omogočajo izkorist teh organizacijskih oblik v prid raznolikosti. Raziskava temelji na teoretični osnovi, da so spremembe, ki se ukvarjajo z globalizacijo povečale produktivnost, izboljšale kakovost dostavljenih izdelkov ali storitev v korist uporabnika, in so izboljšale organizacijske zmogljivosti družb, ki sodelujejo v procesih globalizacije. Te spremembe so posledično izboljšale konkurenčno prednost organizacije v primerjavi s podjetji, ki niso uspešno zajele globalizacije in prilagoditev le-teh in podobnih organizacijskih sprememb. Raziskava napreza ugotoviti, kako organizacije, ki so uspešno zajele globalizacijo, razvijajo inovativne strategije, ki izboljšujejo njihovo konkurenčno prednost. Ta študija obravnava ta vprašanja s pomočjo kvalitativne opisno primerjalne študije Procter & Gamble, podjetja, ki je vlagalo v odprte inovativnosti z uporabo modela "connect and develop". Model je bil v uporabi od leta 2000 in je pomagal podjetju Procter & Gamble uresničitev večje rasti s pomočjo inovacij znotraj in zunaj podjetja, in jih razvija na načine, ki najbolje izpolnjujejo potrebe kupcev podjetja. Rezultati te raziskave bodo koristni za organizacije, ki si prizadevajo, da ugotovijo svoje funkcije in položaj v vedno bolj globaliziranem gospodarstvu in zagotavljajo priporočila za izboljšanje njihove konkurenčne prednosti.
Keywords:	Globalizacija, inovacije, zunanje izvajanje inovacij, odprte inovacije, uporaba kolektivne inteligence
Place of publishing:	Kranj
Year of publishing:	2010
PID:	20.500.12556/DKUM-16742
COBISS.SI-ID:	6981395
NUK URN:	URN:SI:UM:DK:KCX3YLGK
Publication date in DKUM:	16.02.2012
Views:	2000
Downloads:	179
Metadata:
Categories:	FOV
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:	English
Title:	VPLIV GLOBALIZACIJE NA POJAV ORGANIZACIJSKIH INOVACIJ
Abstract:	Over the past three decades, the global environment has been challenged by creating a worldwide economy. Firms need to be more innovative and have innovational solutions to survive and compete on the global market. The challenge of the Research and Development department is that organizations which require innovation to develop their products must invest in ongoing research and development, but there is no assurance that the investment will pay out in terms of marketable products. The purpose of this research has been to examine the emergence of new organizational forms for innovation and the strategies which enable these organizational forms to utilize diversity. The research is drawn from the theoretical rationale that the changes involved with globalization have increased productivity, improved the quality of the product or service delivered to customers, and have improved the organizational capacity of companies participating in globalization. These changes have in turn have improved the competitive advantage of the organization over those which have failed to embrace globalization and adapt these or similar organizational changes. The research strives to identify how organizations which have embraced globalization develop innovative strategies that improve their competitive advantages. This study addresses these issues through applying a qualitative descriptive case study of Procter & Gamble, a company that has invested in open innovation through the use of the “connect and develop” model. The model has been in use since 2000 and has helped Procter & Gamble realize increased growth by drawing on innovations from within and outside of the company, and developing them in ways which best meet the needs of the company’s customers. The results of this research will be beneficial for organizations who strive to identify their function and position in an increasingly globalized economy and provide recommendations to improve their competitive advantage.
Keywords:	Globalization, Innovation, Outsourcing Innovation, Open Innovation, Crowdsourcing

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back