| Title: | PRIMERJALNA REKLAMA PO SLOVENSKEM IN NEMŠKEM PRAVU |
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| Authors: | ID Hadalin, Janja (Author)
ID Ferčič, Aleš (Mentor) More about this mentor...  |
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| Files: |  UNI_Hadalin_Janja_2010.pdf (403,04 KB)
MD5: 8F0B6FD15E4F82A7D6F05B71390A4546
PID: 20.500.12556/dkum/f8686969-cb30-412a-a150-278e259e45ff
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Organization: | PF - Faculty of Law
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| Abstract: | Namen bralca je seznaniti s pojmom primerjalne reklame, njeno pravno ureditvijo, oblike primerjalne reklame, praktični primeri, sankcije v primeru kršitev pogojev. diplomsko delo se nanaša na ureditev primerjalne reklame pri nas in v Nemčiji. |
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| Keywords: | konkurenca, nelojalna konkurenca, primerjalna reklama, oglaševanje, samoregulativa, varstvo potrošnikov. |
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| Place of publishing: | Maribor |
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| Publisher: | [A. Ferčič] |
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| Year of publishing: | 2010 |
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| PID: | 20.500.12556/DKUM-17090 |
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| UDC: | 34(043.2) |
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| COBISS.SI-ID: | 4168235 |
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| NUK URN: | URN:SI:UM:DK:RDCNOGF4 |
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| Publication date in DKUM: | 22.12.2010 |
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| Views: | 3273 |
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| Downloads: | 522 |
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| Metadata: |    |
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| Categories: | PF
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