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Title:JERNEJEVO - VIZUALNO KOMUNICIRANJE
Authors:ID Duh, Uroš (Author)
ID Duh, Matjaž (Mentor) More about this mentor... New window
ID Prinčič, Živorad (Comentor)
Files:.pdf UNI_Duh_Uros_2010.pdf (28,53 MB)
MD5: 1BAC636136C5AB45929732C383E74E7B
PID: 20.500.12556/dkum/ede9858f-a8e3-4215-9a0e-238873f7ed6e
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Celostna grafična podoba je danes običajno osnova in začetek uspešnega razvoja vsakega podjetja, organizacije, festivala ali prireditve. Diplomsko delo je usmerjeno v oblikovanje konkretnega primera, razvoja celostne grafične podobe Jernejevo, katere prepoznavni in zaščitni znak je petelin. V teoretičnem delu smo definirali pojme vizualno komuniciranje, korporativno identiteto in vso terminologijo celostne podobe. Zakonitosti simbolov smo preučili skozi likovno teorijo, v okviru heraldike pa smo se srečali s prvim pojavljanjem petelina kot simbola v starih grbih. V praktičnem delu smo naredili analize obstoječih znakov, osnovna izhodišča za podobo, na koncu pa še priročnik celostne grafične podobe praznika Občine Šentjernej — Jernejevo.
Keywords:vizualno komuniciranje, korporativna identiteta, blagovna znamka, celostna grafična podoba, simbol, petelin, priročnik celostne grafične podobe
Place of publishing:Maribor
Publisher:[U. Duh]
Year of publishing:2010
PID:20.500.12556/DKUM-17105 New window
UDC:(7.05:766):659.1(043.2)
COBISS.SI-ID:14988566 New window
NUK URN:URN:SI:UM:DK:SEUNANXA
Publication date in DKUM:21.12.2010
Views:12883
Downloads:480
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:JERNEJEVO - VISUAL COMMUNICATION
Abstract:Nowadays every company, organisation, festival or event has to acknowledge the importance of visual corporate identity in order to develop, grow and attract audience. This thesis work focuses on designing a visual corporate identity of a local festival Jernejevo, where the rooster is a recognisable and a trademark symbol. In the theoretical part of the thesis, different terms, such as visual communication, corporate identity and the terminology of visual corporate identity, are explained. Art theory is used as a tool for the analysis of logo features and its properties. Rooster, as a symbol in coat of arms in various countries and different time periods, is also mentioned and described. The research part of the thesis work includes the analysis of the existing symbols, the basis for the corporate visual identity, and the corporate visual manual for the Šentjernej municipal holiday – Jernejevo.
Keywords:visual communication, corporate identity, brand, visual corporate identity, symbol, rooster, corporate identity manual


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