| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font
First page > Show document

Show document Help

Title:ANALIZA USPEŠNOSTI SPODBUJANJA, ISKANJA IN REALIZACIJE POSLOVNIH ZAMISLI NA PRIMERU PODJETJA SLEM, d.o.o.
Authors:ID Ramšak, Alenka (Author)
ID Rus, Matej (Mentor) More about this mentor... New window
Files:.pdf VS_Ramsak_Alenka_2010.pdf (532,31 KB)
MD5: 2408FDED4C522A63CAAE96292DCC8B83
PID: 20.500.12556/dkum/654e82b6-5de5-413d-a78d-78893cb782f4
 
Language:Slovenian
Work type:Final seminar paper
Organization:EPF - Faculty of Business and Economics
Abstract:Ustvarjalnost je boj za preživetje, obstoj podjetja. Potrebno je spodbujati ustvarjalnost in ga celo nagrajevati, saj je to motivacija za zaposlene. Motivacija zaposlenih je lahko različna, eni se bodo bolj potrudili, če bodo vedeli, da gre za denarno nagrado, drugim bo več pomenil skupen uspeh in zadovoljstvo, da je nekaj ustvaril. Potrebno je, da vodja ustvarjalnih skupin pozna svoje "ustvarjalce" in jih zna spodbuditi in motivirati, da bodo produktivni pri iskanju novih izboljšav — idej, ki bodo lahko v podjetju prinašala dobiček in uspehe. Pri tem se lahko poslužujemo različnih tehnik za iskanje oziroma spodbujanje idej. Diplomski seminar je sestavljen iz dveh delov. V prvem delu smo predstavili teoretična spoznanja. Spoznali smo pojem ideje, ustvarjalnost, ustvarjalni proces, proučili smo različne tipe tehnik generiranja idej: individualne, skupinske, analitične in celostne. Tehnike nam ne služijo vedno le pri iskanju novih idej, ampak služijo tudi za iskanje idej, kako nekaj izboljšati, nadgraditi. Pri tehnikah se lahko povežejo sodelujoči v skupine in skupinsko tuhtajo ter iščejo izboljšave. "Več glav več ve", pravijo. Med tehnikami lahko najdemo tudi posamezne tehnike, ki dajo možnost ljudem, ki ne želijo razmišljati na glas. Zapisujejo si svoje ideje in jih potem predstavijo. Ob vseh teh tehnikah, ki smo jih navedli v diplomskem seminarju, je potrebna v podjetju tudi prava klima, dobro in pozitivno delovno okolje. Pri vsem tem je v podjetju potreben tudi dober vodja, ki da svojim zaposlenim vzpodbude za ustvarjalnost. Pojavi se kar nekaj različic pri vodstvenih strukturah med podjetniki, notranjimi podjetniki in managerji. Notranji podjetniki so ena izmed rešitev za podjetje, ki ima ljudi, ki stojijo za novimi proizvodi in imajo zelo močno motivacijo za povezavo v skupine in nove dosežke. Notranji podjetniki morajo biti zelo razgledani in morajo dati velik poudarek sposobnostim za delo v skupini. Pripravljeni morajo biti na vse uspehe in padce, iz vsakega delavca morajo narediti zmagovalca in ga spodbuditi za dosežke, sanjati morajo z odprtimi očmi in biti inovativni ter vztrajni, da projekt speljejo od zasnove do realizacije. Z dobro idejo se vedno začne dobra skupina, ki dela na realizaciji, jedro vsega ustvarjanja je dober poslovni načrt, s katerimi se predstavi podjetje oz. skupina ustvarjalcev, najprej ljudem, ki bodo finančno in materialno pripomogli k realizaciji zasnovane ideje. Nobena pot ni ravna, na vseh poteh nas čakajo vzpetine in doline. Ravno tako je z idejo, ki se lahko v trenutku zdi dobra, a se kasneje na poti realizacije ustavi, vendar ne smemo prenehati in pustiti, da nam ovire zaprejo pot. Z vsem elanom in pozitivnim mišljenjem moramo iz ene ideje najti drugo in najti rešitev, da bo naša prvotna ideja zasijala v uspeh. V drugem, praktičnem delu diplomskega seminarja smo predstavili podjetje Slem, d. o .o., in proučili, kako v njihovem podjetju krojijo ideje, ali so jim pomembne za njihovo delovanje, kaj menijo o spodbujanju iskanja idej za boljše proizvode/storitev med zaposlenimi. "Kar seješ, to žanješ", je stara modrost, ki v podjetniškem svetu nemalokrat drži. Če bomo sejali dobre ideje na pravo polje, bodo le-te imele dober uspeh ne le na našem trgu, ampak tudi v svetu.
Keywords:podjetniška ideja, ustvarjalni proces, tehnike ustvarjalnega mišljenja, invencija, inovacija, motivacija, skupine, timi, notranje podjetništvo, poslovni načrt
Place of publishing:Maribor
Publisher:[A. Ramšak]
Year of publishing:2010
PID:20.500.12556/DKUM-17118 New window
UDC:005.3
COBISS.SI-ID:10657564 New window
NUK URN:URN:SI:UM:DK:MIUAPCO6
Publication date in DKUM:24.05.2011
Views:3412
Downloads:277
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
Copy citation
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share



Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:ANALYSIS OF ENCOURAGING PERFORMANCE, SEARCHING AND REALIZATION OF BUSINESS IDEAS SHOWN ON THE CASE OF COMPANY SLEM D.O.O.
Abstract:Creativity is a struggle for survival, the company's survival. It is very important to encourage and reward the creativity in a company, because this is a key how to motivate employees. Motivation of employees can be very different from one company to another. Some people are more motivated by money and some are more motivated on overall success. It is very important that the leader of creative team knows how to encourage and motivate the members of these team in a way to achieve their maximum productivity when searching for improvements – new ideas. Improvements – new ideas are crucial for profit and success of the company. We can use different types of techniques when searching or encoring new ideas. Our diploma seminar consists of two parts. In the first part we have introduced the theoretical issues. We have defined the concept of idea, creativity and creative process. We have also examined the different types of techniques for generating ideas: individual, group, analytical and integrated. Those techniques are not useful only when searching for a new idea, but also when we want to improve or upgrade a specific idea. The participants working on a project can work together in a group and exploit synergistic effects. But there is also a technique that gives possibility to participants to work silently on their own, put down their ideas and then introduce them to other members. In addition of using all the techniques mentioned in our diploma seminar also a good atmosphere in a company and a good and positive working environment is important. Also a good leader, who gives employees encouragements for creativity, is crucial in a company. There are quite a few variations in management structures among entrepreneurs, internal entrepreneurs and managers. Internal entrepreneurs are one of the solutions for companies that have employees who stand for new products and have a very strong motivation for connecting others in groups to achieve new accomplishments. Internal entrepreneurs have to be very intelligent and have to put a lot of emphasize on working in groups. They have to be ready for ups and downs. They have to make every participant a winner. They have to dare dreaming and be innovative and persistent to bring a project successfully to the end. A successful group of people, who are working on realization, is always consequence of a good business idea. A base of everything is a good business plan, which is an introduction of a company and people working on a project to investors. There is no easy way in business. There are ups and downs everywhere. It is the same with a business idea, which could be very good at the beginning, but can change during the realization. Despite changes we should not stop or slow down and let barriers to stop us on our way. With even more effort and positive thinking we have to find another idea or solution to lead our initial idea into success. In second part of our diploma seminar we have introduced the company Slem d.o.o. and studied the way how they make ideas, if they find them important for their existence and what do they think about promotion of ideas for better products/services among employees? The old wisdom says ''you harvest what you sowed'' and we agree that this is also the truth in business. If we ''sow'' good ideas on right fields, they will achieve good success not only on domestic market but also world wide.
Keywords:entrepreneurial idea, the creative process, creative techniques of thinking, invention, innovation, motivation, groups, teams, corporate entrepreneurship, business plan


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica