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Title:
Strategija razširitve na tuja tržišča : diplomsko delo visokošolskega strokovnega študija
Authors:
ID
Zorin, Dušan
(
Author
)
ID
Rihter, Andrej
(
Mentor
)
More about this mentor...
Files:
dd_vs_dusan_zorin_20009979.docx
(1,67 MB)
MD5: F88D0A89232AFD427A928A27C08BA9D8
PID:
20.500.12556/dkum/ba537be7-ade5-4ba4-b2ba-b5e14a7e45a9
Language:
Slovenian
Work type:
Bachelor thesis/paper
Organization:
FL - Faculty of Logistic
Abstract:
Ob vse hitrejšem spreminjanju okolja, hitrem tehnološkem napredku in spremenjeni strukturi trgov je internacionalizacija poslovanja za večino podjetij nujen poslovni odziv za preživetje in razvoj. Je dinamičen in večplasten proces umeščanja podjetja v mednarodni tržni prostor, ki mu nujno sledi sprememba koncepta poslovanja podjetja, pri čemer se kot strategija širitve trženjskih aktivnosti v nekaj bistvenih točkah razlikuje od običajne strategije rasti podjetja znotraj meja domače države.
Keywords:
mednarodno poslovanje
,
tuji trgi
,
strateško trženje
Place of publishing:
Celje
Publisher:
[D. Zorin]
Year of publishing:
2010
PID:
20.500.12556/DKUM-18225
UDC:
339.5(043.2)
COBISS.SI-ID:
512292157
NUK URN:
URN:SI:UM:DK:GF4NGVRR
Publication date in DKUM:
04.05.2011
Views:
3070
Downloads:
187
Metadata:
Categories:
FL
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Secondary language
Language:
English
Title:
Extension strategy in foreign markets
Abstract:
Given the faster changing environment, rapid technological advances and changed structure of markets, the internationalization of business for most companies is a necessary response to business survival and development. It is a dynamic and multifaceted process of positioning the company in the international market place, which necessarily results in a change of the concept of the company, taking as a strategy for expansion of marketing activities in some essential points different from normal business growth strategy within the boundaries of the home country.
Keywords:
strategy for foreign market entry
,
internationalization
,
Fotolik Company
,
Ltd.
,
design internationalization
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