| Title: | RAZISKAVA TRGA ZA POTREBE UVAJANJA NOVEGA IZDELKA |
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| Authors: | ID Dernovšek, Uroš (Author)
ID Iršič, Matjaž (Mentor) More about this mentor...  |
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | Diplomsko delo se nanaša na raziskavo trga za potrebe uvajanja novega izdelka, konkretno stroja za drobljenje kamenja v kamnolomih (vertikalni drobilec). Raziskava trga je obsegala pregled vse konkurence (neposredne, posredne) na slovenskem tržišču, ter izračun celotnega tržnega potenciala novega izdelka, katerega podjetje Nivo Stroj-kovina d.o.o. planira vpeljati v proizvodnjo. |
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| Keywords: | Vertikalni drobilec, raziskava trga, konkurenti, tržni potencial, prodajni potencial, strategija vstopa na trg, stopnje konkurenčnosti. |
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| Place of publishing: | Šentjur |
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| Publisher: | [U. Dernovšek] |
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| Year of publishing: | 2011 |
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| PID: | 20.500.12556/DKUM-18394 |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 10725660 |
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| NUK URN: | URN:SI:UM:DK:P5X6U2Y7 |
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| Publication date in DKUM: | 12.07.2011 |
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| Views: | 2391 |
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| Downloads: | 285 |
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| Metadata: |    |
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| Categories: | EPF
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