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Title:TRŽENJE TRANSPORTNIH STORITEV CESTNEGA TOVORNEGA HLADILNIŠKEGA TRANSPORTA V PODJETJU ŽONTA MARJAN S.P.-ŽONTA TRANSPORT
Authors:ID Klavžar, Katja (Author)
ID Logožar, Klavdij (Mentor) More about this mentor... New window
Files:.pdf UNI_Klavzar_Katja_2011.pdf (1,64 MB)
MD5: 679DF521F9CBB65C285D2E15B4125956
PID: 20.500.12556/dkum/089168fe-885e-4d1b-a0fc-7e2f5c95628e
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem delu smo se osredotočili na cestni tovorni transport, ki zaradi svoje učinkovitosti, fleksibilnosti in hitrosti predstavlja nepogrešljivo dejavnost v sodobnem tržnem gospodarstvu. Opisali smo značilnosti, prednosti in slabosti cestnega tovornega transporta, transportno dokumentacijo in zavarovanje, proces organiziranja cestnega tovornega hladilniškega transporta na primeru podjetja Žonta transport ter posebnosti pri prevozu temperaturno občutljivega blaga s hladilniškimi vozili.
Keywords:Cestni tovorni transport, hladilniški transport, transportna storitev, trženje storitev, trženjski splet storitev, organiziranje cestnega tovornega transporta, paletizacija, euro standardi, gospodarska kriza.
Place of publishing:Celje
Publisher:[K. Klavžar]
Year of publishing:2011
PID:20.500.12556/DKUM-18904 New window
UDC:656
COBISS.SI-ID:10735388 New window
NUK URN:URN:SI:UM:DK:TCKMXC1L
Publication date in DKUM:20.07.2011
Views:3291
Downloads:352
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:THE MARKETING OF CARGO-FRIGO ROAD TRANSPORT IN THE COMPANY ŽONTA MARJAN S.P.
Abstract:In this thesis we focus on road freight transport, which because of its efficiency, flexibility and speed is a essential activity in the modern market economy. We described the features, advantages and disadvantages of road freight transport, transport documentation and insurance, the process of organizing frigo road freight transport in the case of company Žonta transport and features in the transport of temperature sensitive goods by frigo vehicles.
Keywords:Road freight transport, frigo transport, transport service, marketing services, marketing mix services, organization of road freight transport, palletizing, euro standards, economic crisis


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