VLOGA DRUŽBENIH MEDIJEV KOT ORODJE ZA ODNOSE Z JAVNOSTMI

Karpač, Jure

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Title:	VLOGA DRUŽBENIH MEDIJEV KOT ORODJE ZA ODNOSE Z JAVNOSTMI
Authors:	ID Karpač, Jure (Author) ID Žilič-Fišer, Suzana (Mentor) More about this mentor... ID Družovec, Marjan (Comentor)
Files:	UNI_Karpac_Jure_2011.pdf (1,71 MB) MD5: 3FB59B444721DA53FDD6F00D5396516C PID: 20.500.12556/dkum/9126b46a-015b-4388-be53-9dd084e94026
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	Družbeni mediji spreminjajo način, kako ljudje med seboj komuniciramo. V diplomski nalogi obravnavamo družbene medije in vpliv, ki ga imajo na množično komuniciranje in delovanje stroke odnosov z javnostmi. Zanima nas, ali strokovnjaki za odnose z javnostmi menijo, da družbeni mediji spreminjajo način delovanja odnosov z javnostmi in v kolikšni meri jih v svojem delovanju že uporabljajo. Skozi teoretično analizo spoznamo, kaj družbeni mediji sploh so in kakšen vpliv imajo na že obstoječe komunikacijske modele, na tradicionalne medije in na delovanje v stroki odnosov z javnostmi. V diplomski nalogi izvedemo studi empirično raziskavo s pomočjo vprašalnika za slovenske strokovnjake za odnose z javnostmi in s študijo primera. Ugotovimo, da se slovenski strokovnjaki za odnose z javnostmi strinjajo, da družbeni mediji spreminjajo način, kako njihove organizacije komunicirajo. Prav tako ugotovimo, da jih v svojih kampanjah tudi že uporabljajo in menijo, da bi jih morali uporabljati še bolj pogosto.
Keywords:	množični mediji, družbena omrežja, odnosi z javnostmi
Place of publishing:	Maribor
Publisher:	[J. Karpač]
Year of publishing:	2011
PID:	20.500.12556/DKUM-19023
UDC:	316.77+659.4(043.2)
COBISS.SI-ID:	15186454
NUK URN:	URN:SI:UM:DK:V0LOZPTL
Publication date in DKUM:	16.06.2011
Views:	11350
Downloads:	355
Metadata:
Categories:	KTFMB - FERI
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Secondary language

Language:	English
Title:	THE ROLE OF SOCIAL MEDIA AS A TOOL FOR PUBLIC RELATIONS
Abstract:	Social media is changing the way people communicate with each other. In this diploma thesis we examine what effect social media has on mass communication and on public relations. We want to find out if public relations experts think that social media is changing the way public relations is practiced and to what extent they are using it in their campaigns. Through theory we recognize what social media is and what effect it has on communication models, on traditional media and on public relations. We also carry out an empirical research project with the help of a questionnaire for public relations experts and a case study. We find out that Slovene public relation experts agree that social media is changing the way of their organization is communicating. Also they are already using them in public relations campaigns and think that they should be used more often.
Keywords:	mass media, social networks, public relations

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